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Title
Text copied to clipboard!Ad Operations Specialist
Description
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We are looking for a highly skilled Ad Operations Specialist to join our dynamic team. The ideal candidate will be responsible for managing and optimizing digital advertising campaigns across various platforms. This role requires a deep understanding of ad technologies, data analysis, and performance metrics. The Ad Operations Specialist will work closely with the marketing, sales, and creative teams to ensure that all campaigns are executed flawlessly and meet the desired objectives. You will be responsible for setting up, monitoring, and optimizing ad campaigns, as well as troubleshooting any issues that may arise. Your analytical skills will be crucial in interpreting data and making informed decisions to improve campaign performance. Additionally, you will be expected to stay up-to-date with the latest trends and technologies in digital advertising to ensure that our strategies remain cutting-edge. This is a fantastic opportunity for someone who is passionate about digital marketing and looking to make a significant impact in a fast-paced environment.
Responsibilities
Text copied to clipboard!- Set up and manage digital advertising campaigns across various platforms.
- Monitor campaign performance and make data-driven optimizations.
- Collaborate with marketing, sales, and creative teams to align campaign strategies.
- Troubleshoot and resolve any issues related to ad delivery and performance.
- Analyze campaign data to generate insights and recommendations.
- Ensure all campaigns meet the desired objectives and KPIs.
- Stay up-to-date with the latest trends and technologies in digital advertising.
- Prepare and present performance reports to stakeholders.
- Manage budgets and allocate resources effectively.
- Implement A/B testing to optimize ad creatives and targeting.
- Ensure compliance with industry standards and regulations.
- Coordinate with third-party vendors and partners as needed.
- Develop and maintain documentation for campaign processes and best practices.
- Provide training and support to junior team members.
- Participate in strategic planning and brainstorming sessions.
Requirements
Text copied to clipboard!- Bachelor's degree in Marketing, Advertising, or a related field.
- 3+ years of experience in digital advertising or ad operations.
- Proficiency with ad platforms such as Google Ads, Facebook Ads, and programmatic buying.
- Strong analytical skills and experience with data analysis tools.
- Excellent communication and collaboration skills.
- Ability to manage multiple campaigns and projects simultaneously.
- Detail-oriented with strong organizational skills.
- Experience with A/B testing and optimization techniques.
- Knowledge of industry standards and best practices.
- Proficiency in Microsoft Office Suite, particularly Excel.
- Familiarity with HTML, JavaScript, and other web technologies is a plus.
- Ability to work in a fast-paced, deadline-driven environment.
- Strong problem-solving skills and a proactive attitude.
- Experience with CRM and marketing automation tools is a plus.
- Ability to adapt to new technologies and platforms quickly.
Potential interview questions
Text copied to clipboard!- Can you describe your experience with managing digital advertising campaigns?
- How do you approach optimizing ad performance?
- What tools and platforms are you most proficient with?
- Can you provide an example of a challenging campaign you managed and how you resolved any issues?
- How do you stay updated with the latest trends in digital advertising?
- Describe a time when you had to collaborate with other teams to achieve a campaign goal.
- What metrics do you consider most important when evaluating campaign performance?
- How do you handle multiple campaigns and prioritize tasks?
- Can you explain your experience with A/B testing?
- What steps do you take to ensure compliance with industry standards and regulations?
