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Title
Text copied to clipboard!Head of Digital Sales
Description
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We are looking for a Head of Digital Sales to lead the development, execution, and continuous optimization of our digital sales strategy. In this role, you will be responsible for building high-performing digital sales channels, improving commercial performance, and driving sustainable revenue growth across online customer touchpoints. You will work closely with sales, marketing, e-commerce, product, and analytics teams to ensure that digital sales initiatives are aligned with business goals, customer expectations, and market opportunities.
As Head of Digital Sales, you will analyze customer behavior, conversion metrics, sales funnel performance, and market trends to design effective strategies for lead generation, customer acquisition, upselling, cross-selling, and retention. You will define key performance indicators, manage budgets, prioritize initiatives, and ensure that digital campaigns, platforms, and sales technologies are used efficiently and effectively. By leveraging CRM systems, marketing automation tools, reporting dashboards, and data-driven decision-making, you will create transparency, scalability, and measurable impact across the sales organization.
A core part of this position is team leadership and capability building. You will lead, coach, and develop a high-performing digital sales team, foster collaboration, and establish clear processes, ownership structures, and performance expectations. You will also partner with internal stakeholders to improve product positioning, pricing approaches, customer journeys, and digital touchpoints. In addition, you will identify emerging market opportunities, test innovative sales approaches, and actively support the digital transformation of the commercial function.
The ideal candidate combines strategic thinking with strong operational execution. You understand how to build, scale, and optimize digital sales channels and can communicate complex ideas clearly to both technical and non-technical audiences. Along with strong analytical skills, you bring negotiation ability, customer focus, and a solid understanding of evolving digital technologies. You are capable of translating ambitious growth targets into practical action plans and guiding teams successfully through change.
This is an excellent opportunity to shape a critical growth area and deliver measurable business results using modern digital methods. If you are passionate about advancing digital sales models, inspiring teams, and turning data-driven insights into long-term commercial success, we would love to hear from you.
Responsibilities
Text copied to clipboard!- Develop and execute a comprehensive digital sales strategy
- Manage and optimize digital sales channels to increase revenue
- Lead, coach, and develop the digital sales team
- Analyze KPIs, conversion rates, and customer behavior to improve performance
- Collaborate closely with marketing, product management, and e-commerce teams
- Oversee CRM systems, sales processes, and automation solutions
- Plan and control budgets, forecasts, and sales targets
- Identify new market opportunities and digital growth areas
Requirements
Text copied to clipboard!- Bachelor’s degree in business, marketing, sales, or a related field
- Several years of experience in digital sales or e-commerce
- Experience leading teams and managing complex sales initiatives
- Strong knowledge of CRM systems, performance marketing, and data analytics
- Excellent strategic thinking and execution skills
- Solid understanding of customer journeys, lead management, and conversion optimization
- Strong communication and presentation skills
- Fluent German is a plus and good English proficiency is required
Potential interview questions
Text copied to clipboard!- What experience do you have building digital sales channels?
- How have you driven revenue growth through digital initiatives?
- Which CRM or marketing automation tools have you used?
- How do you lead teams in a fast-changing digital sales environment?
- Which KPIs do you use to evaluate sales performance?
- How do you approach conversion rate optimization?
- What role does data analysis play in your sales decisions?
- How do you align sales, marketing, and product teams effectively?
