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Title
Text copied to clipboard!Marketing Automation Manager
Description
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We are looking for a Marketing Automation Manager to join our team. The successful candidate will be responsible for managing and optimizing our marketing automation strategies. This includes developing, implementing, tracking, and optimizing our digital marketing campaigns across various marketing channels. The Marketing Automation Manager will work closely with the marketing and sales teams to achieve business goals by identifying opportunities for improving customer experience and ensuring marketing efforts are coordinated and effective. This role requires a high level of creativity, attention to detail, project management skills, and a passion for data analysis. The ideal candidate will have a strong understanding of how to use marketing automation technology to drive business results.
Responsibilities
Text copied to clipboard!- Develop and execute marketing automation strategies
- Manage the technical aspects of key marketing systems
- Establish and maintain scalable processes
- Create and maintain metrics reports
- Analyze marketing and sales data to develop insights
- Drive traffic to company pages
- Develop and manage email campaigns
- Propose new and improved inbound marketing campaign ideas
- Support the marketing team with planning, implementing, and monitoring marketing campaigns
- Evaluate important metrics that affect our website traffic, service quotas, and target audience
Requirements
Text copied to clipboard!- Bachelor’s degree in Marketing or relevant field
- Proven experience in marketing and running a marketing team
- Solid knowledge of website analytics tools
- Experience in setting up and optimizing Google Adwords campaigns
- Strong analytical skills and data-driven thinking
- Up-to-date with the latest trends and best practices in online marketing and measurement
- Experience with CRM software
- Strong written and verbal communication skills
- Ability to manage multiple projects at the same time
- Strong problem-solving skills
Potential interview questions
Text copied to clipboard!- Can you describe your experience with marketing automation platforms?
- What strategies would you use to generate leads?
- How do you analyze the success of your marketing campaigns?
- What is your experience with email marketing?
- How do you stay up-to-date with the latest marketing trends and technologies?