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Title
Text copied to clipboard!Product Marketing Manager
Description
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We are looking for a dynamic and experienced Product Marketing Manager to join our team. In this role, you will be responsible for driving the marketing strategies and execution for our products. You will work closely with our product, sales, and marketing teams to develop compelling product messaging and positioning, launch new products, and drive demand and usage. You will also be responsible for understanding our market and customers, and using this knowledge to influence our product strategy and roadmap. This is a highly cross-functional role, requiring both strategic and tactical execution skills. The ideal candidate will have a strong product marketing background, with a proven track record of managing successful product launches and driving growth.
Responsibilities
Text copied to clipboard!- Develop product positioning and messaging that differentiates our products in the market
- Plan and execute product launches
- Drive demand and usage of our products
- Work with product and sales teams to develop product marketing strategies
- Understand our market and customers, and use this knowledge to influence our product strategy and roadmap
- Create compelling content to support marketing and sales efforts
- Conduct competitive analysis and market research
- Manage and update product collateral
- Work with PR and communications teams to promote our products
- Measure and report on the effectiveness of product marketing activities
Requirements
Text copied to clipboard!- Bachelor's degree in Marketing, Business, or related field
- 5+ years of product marketing experience
- Proven track record of managing successful product launches
- Strong written and verbal communication skills
- Ability to work cross-functionally and influence without authority
- Strong analytical and problem-solving skills
- Experience conducting market research and competitive analysis
- Knowledge of marketing strategies and tactics
- Experience with marketing automation and CRM tools
- Ability to manage multiple projects simultaneously
Potential interview questions
Text copied to clipboard!- Can you describe a product launch that you managed and why it was successful?
- How do you approach market research and competitive analysis?
- Can you give an example of a time when you influenced a product strategy or roadmap?
- How do you measure the success of your product marketing activities?
- Can you describe a time when you had to work cross-functionally to achieve a goal?