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Title
Text copied to clipboard!Digital Marketing Analyst
Description
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We are looking for a Digital Marketing Analyst to join our team. The ideal candidate will be responsible for analyzing and interpreting complex digital data to help shape future marketing strategies. You will be working closely with the marketing team to establish specific marketing goals, develop detailed plans for achieving these goals, and implement these plans. You will also be responsible for tracking online marketing trends, collecting and analyzing data, developing campaign strategies, optimizing and reporting online campaign performance, and communicating with clients.
Responsibilities
Text copied to clipboard!- Analyze digital data to draw key recommendations around website optimization
- Conduct social media audits to ensure best practices are being used
- Maintain digital dashboard of several different accounts
- Coordinate with sales team to create marketing campaigns
- Prepare emails to send out to customers
- Monitor key online marketing metrics to track success
- Create and maintain online listings across e-commerce platforms
- Ensure that the brand message is consistent
- Identify and evaluate new digital technologies and uses Web analytics tools to measure site traffic to better optimize marketing campaigns, email marketing, social media and display and search advertising
- Work on SEO of the website pages
Requirements
Text copied to clipboard!- Bachelor’s degree in Marketing or relevant field
- Proven work experience as a Digital Marketing Analyst
- In-depth knowledge of various social media platforms, best practices, and website analytics
- Solid understanding of HTML, CSS, and JavaScript is required
- Highly creative with excellent analytical abilities
- Outstanding communication and interpersonal skills
- Up-to-date on the latest trends and technologies in digital marketing
- Knowledge of research practices and methods
- Ability to understand and follow complex instructions
- Strong analytical skills and data-driven thinking
Potential interview questions
Text copied to clipboard!- How do you stay updated with the latest digital marketing trends?
- Can you describe a marketing campaign that you’ve successfully implemented in the past?
- How do you handle negative feedback from customers on social media platforms?
- What strategies would you use to drive more traffic to our website?
- How do you measure the success of a digital marketing campaign?