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Title
Text copied to clipboard!SEO Analyst
Description
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We are looking for an SEO Analyst to join our dynamic team of digital marketing professionals. The ideal candidate will have a passion for search engine optimization and a deep understanding of how search engines rank web pages. As an SEO Analyst, you will be responsible for analyzing, reviewing, and implementing changes to websites to optimize them for search engines. This means maximizing the traffic to a site by improving page rank within search engines. You will need to be a problem solver and decision-maker, with the ability to prioritize and develop relevant and engaging content. You will also test and implement testing various search engine marketing techniques, web site layouts, and advertising for search engine optimization. An understanding of search engine algorithms and ranking methods is crucial. You will also be expected to stay up-to-date with industry trends and the latest SEO strategies. Your goal will be to ensure that content is search-engine friendly and optimized to increase our company’s profitability.
Responsibilities
Text copied to clipboard!- Conducting thorough SEO audits for websites to identify areas of improvement.
- Performing keyword research in coordination with business objectives to optimize existing content and uncover new opportunities.
- Implementing content development strategies for SEO success.
- Optimizing on-page elements such as title tags, meta descriptions, and HTML headers.
- Analyzing competitor websites and online marketing initiatives.
- Monitoring and evaluating search results and search performance across major search channels.
- Working with the development team to ensure SEO best practices are properly implemented on newly developed code.
- Working with editorial and marketing teams to drive SEO in content creation and content programming.
- Recommending changes to website architecture, content, linking, and other factors to improve SEO positions for target keywords.
- Creating and presenting regular performance reports.
Requirements
Text copied to clipboard!- Proven SEO experience and a track record of success growing organic search traffic and conversions.
- Solid understanding of performance marketing, conversion, and online customer acquisition.
- In-depth experience with website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends).
- Experience with A/B and multivariate experiments.
- Knowledge of ranking factors and search engine algorithms.
- Up-to-date with the latest trends and best practices in SEO and SEM.
- Experience with bid management tools (e.g., Click Equations, Marin, Kenshoo, Search Ignite).
- Experience with SEO tools (e.g., SEMRush, Ahrefs, Moz, Screaming Frog).
- Knowledge of HTML/CSS and website administration.
- High-level proficiency in MS Excel, PowerPoint, and Word.
Potential interview questions
Text copied to clipboard!- Can you describe a successful SEO strategy you implemented in the past?
- How do you stay updated with Google's algorithm changes?
- What SEO tools do you use and why?
- Can you explain the difference between on-page and off-page SEO?
- How do you measure the success of your SEO campaigns?
- What do you think is the most important factor in an SEO strategy?
- How would you approach keyword research?
- Can you give an example of how you've used A/B testing to improve a website's SEO?
- What's your experience with technical SEO?
- How do you prioritize your SEO tasks?