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Title
Text copied to clipboard!SEO Analyst
Description
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We are looking for an SEO Analyst to join our digital marketing team and play a key role in enhancing our online presence. The ideal candidate will be responsible for implementing SEO strategies that drive organic traffic, improve search engine rankings, and increase user engagement. You will work closely with content creators, developers, and marketing managers to ensure all digital content is optimized for search engines.
As an SEO Analyst, you will conduct keyword research, analyze website performance metrics, and identify opportunities for improvement. You will also stay up-to-date with the latest SEO trends, algorithm updates, and best practices to ensure our strategies remain effective and competitive. Your analytical skills and attention to detail will be crucial in identifying technical issues, optimizing on-page elements, and developing link-building strategies.
In this role, you will be expected to use tools such as Google Analytics, Google Search Console, SEMrush, Ahrefs, and other SEO platforms to monitor performance and generate actionable insights. You will also collaborate with the content team to ensure that blog posts, landing pages, and other digital assets are optimized for target keywords and user intent.
The successful candidate will have a strong understanding of SEO principles, excellent analytical and problem-solving skills, and the ability to communicate complex data in a clear and concise manner. Experience with HTML, CSS, and content management systems such as WordPress is a plus.
If you are passionate about digital marketing and have a proven track record of improving website visibility and driving organic growth, we encourage you to apply for this exciting opportunity.
Responsibilities
Text copied to clipboard!- Conduct keyword research and competitive analysis
- Optimize website content, landing pages, and blog posts
- Monitor and report on SEO performance using analytics tools
- Identify and resolve technical SEO issues
- Develop and implement link-building strategies
- Collaborate with content and development teams
- Stay updated on SEO trends and algorithm changes
- Perform on-page and off-page optimization
- Analyze user behavior and conversion metrics
- Create and maintain SEO documentation and reports
Requirements
Text copied to clipboard!- Bachelor’s degree in Marketing, Communications, or related field
- 2+ years of experience in SEO or digital marketing
- Proficiency with SEO tools like Google Analytics, SEMrush, Ahrefs
- Strong understanding of search engine algorithms and ranking factors
- Experience with HTML, CSS, and CMS platforms
- Excellent analytical and problem-solving skills
- Strong written and verbal communication skills
- Ability to manage multiple projects and meet deadlines
- Knowledge of keyword research and data mining tools
- Familiarity with website analytics and reporting tools
Potential interview questions
Text copied to clipboard!- What SEO tools are you most proficient with?
- Can you describe a successful SEO campaign you managed?
- How do you stay current with SEO trends and updates?
- What is your approach to keyword research?
- How do you measure the success of an SEO strategy?
- Have you worked with technical SEO issues before?
- What CMS platforms have you used in your SEO work?
- How do you handle changes in search engine algorithms?
- What role does content play in your SEO strategy?
- How do you collaborate with other teams on SEO projects?
