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Title
Text copied to clipboard!Digital Strategy Director
Description
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We are looking for a seasoned Digital Strategy Director to join our team. The ideal candidate will be responsible for leading the development and execution of digital strategies that meet our business objectives. This includes overseeing all digital marketing efforts, from website development to online advertising and social media management. The Digital Strategy Director will work closely with other departments to ensure that our digital strategies align with our overall business goals. They will also be responsible for analyzing and reporting on the effectiveness of our digital efforts, and making recommendations for improvement. The successful candidate will have a strong understanding of current digital marketing trends and technologies, and a proven track record of developing and implementing successful digital strategies.
Responsibilities
Text copied to clipboard!- Develop and implement digital strategies that align with business objectives
- Oversee all digital marketing efforts, including website development, online advertising, and social media management
- Analyze and report on the effectiveness of digital efforts
- Make recommendations for improvement based on analysis
- Work closely with other departments to ensure alignment of digital strategies with overall business goals
- Stay up-to-date on current digital marketing trends and technologies
- Manage a team of digital marketing professionals
- Coordinate with external agencies and vendors as needed
- Ensure compliance with digital marketing best practices and regulations
- Manage digital marketing budget and allocate resources effectively
Requirements
Text copied to clipboard!- Bachelor's degree in Marketing, Business, or related field
- Minimum of 10 years of experience in digital marketing
- Proven track record of developing and implementing successful digital strategies
- Strong understanding of current digital marketing trends and technologies
- Excellent analytical and reporting skills
- Strong leadership and team management skills
- Excellent communication and presentation skills
- Ability to work effectively with other departments and stakeholders
- Experience with budget management and resource allocation
- Knowledge of digital marketing best practices and regulations
Potential interview questions
Text copied to clipboard!- Can you describe a digital strategy that you developed and implemented that was particularly successful?
- How do you stay up-to-date on current digital marketing trends and technologies?
- Can you describe a time when you had to work with another department to align your digital strategy with overall business goals?
- How do you go about analyzing and reporting on the effectiveness of digital efforts?
- Can you describe a time when you had to make a recommendation for improvement based on your analysis of digital efforts?