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Title
Text copied to clipboard!Digital Marketing Director
Description
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We are looking for a visionary Digital Marketing Director to join our dynamic team and spearhead our digital marketing strategies, ensuring they align with our business goals. The ideal candidate will be a strategic thinker with a passion for digital innovation and a proven track record in driving brand awareness and revenue growth through digital channels. You will be responsible for developing, implementing, and managing marketing campaigns that promote our company and its products and/or services. You will play a major role in enhancing brand awareness within the digital space as well as driving website traffic and acquiring leads/customers. A deep understanding of digital marketing analytics, tools, and platforms is essential, as is the ability to lead and inspire a team. The role demands creativity, analytical prowess, and leadership skills, as you will be guiding our digital marketing efforts across various online platforms. This includes managing the digital marketing budget, analyzing data to inform decisions, and staying up-to-date with digital technology developments. Your strategic planning and execution should lead to increased brand loyalty, better customer engagement, and significantly contribute to our company's growth and profitability.
Responsibilities
Text copied to clipboard!- Develop and implement a cohesive digital marketing plan to increase brand awareness and sales.
- Lead and manage the digital marketing team to achieve set goals.
- Oversee the company's social media accounts, content creation, and digital campaigns.
- Manage SEO/SEM, marketing database, email, social media, and display advertising campaigns.
- Measure and report performance of all digital marketing campaigns and assess against goals (ROI and KPIs).
- Identify trends and insights, and optimize spend and performance based on the insights.
- Brainstorm new and creative growth strategies through digital marketing.
- Collaborate with internal teams to create landing pages and optimize user experience.
- Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touchpoints.
- Instrument conversion points and optimize user funnels.
- Collaborate with agencies and other vendor partners.
- Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate.
- Manage the digital marketing budget and allocate/invest funds wisely.
- Stay up-to-date with digital marketing trends and competitors' strategies.
- Ensure brand consistency through all digital marketing channels.
- Leverage analytics tools to track and report on outcomes.
- Provide leadership and perspective for adoption of emerging technologies.
- Negotiate with media agencies and vendors to ensure the most effective marketing campaigns.
- Lead the strategy for content creation across digital platforms.
Requirements
Text copied to clipboard!- Proven working experience in digital marketing, particularly within the industry.
- Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media, and/or display advertising campaigns.
- Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform, and motivate.
- Experience in optimizing landing pages and user funnels.
- Experience with A/B and multivariate experiments.
- Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends).
- Working knowledge of ad serving tools.
- Experience in setting up and optimizing Google Adwords campaigns.
- Strong analytical skills and data-driven thinking.
- Up-to-date with the latest trends and best practices in online marketing and measurement.
- Bachelor’s or master’s degree in marketing or a related field.
- Strong leadership and communication skills.
- Ability to work in a fast-paced environment.
- Excellent grasp of social media and website metrics and best practices.
- Demonstrable experience with email marketing, lead generation, and SEO.
- Creative mindset with the ability to propose innovative marketing strategies.
- Analytical skills to forecast and identify trends and challenges.
- Familiarity with the latest trends, technologies, and methodologies in graphic design, web design, production, etc.
Potential interview questions
Text copied to clipboard!- Can you describe a digital marketing campaign you led that resulted in significant ROI?
- How do you stay updated with the latest digital marketing trends and technologies?
- What strategies would you use to increase our brand's digital presence?
- How do you measure the success of your digital marketing efforts?
- Can you give an example of a time when a digital marketing campaign did not perform as expected and how you handled it?
- What experience do you have with customer segmentation and targeting in digital campaigns?
- How do you approach budget allocation for digital marketing campaigns?
- What is your experience with marketing automation tools?
- How would you describe your leadership style?
- What do you think is the biggest challenge facing digital marketing today?