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Title
Text copied to clipboard!Digital Marketing Strategist
Description
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We are looking for a highly creative and analytical Digital Marketing Strategist to join our dynamic team. In this role, you will be responsible for all aspects of our marketing operations. Your central goal is to help grow our brand’s influence locally while also increasing brand loyalty and awareness. Your duties will include planning, implementing, and monitoring our digital marketing campaigns across all digital networks. Our ideal candidate is someone with experience in marketing, art direction, and social media management. In addition to being an outstanding communicator, you will also demonstrate excellent interpersonal and analytical skills.
Responsibilities
Text copied to clipboard!- Design, implement and monitor effective marketing strategies that align with our business goals
- Develop and monitor campaign budgets
- Plan and manage our social media platforms
- Prepare accurate reports on our marketing campaign’s overall performance
- Coordinate with advertising and media experts to improve marketing results
- Identify the latest trends and technologies affecting our industry
- Evaluate important metrics that affect our website traffic, service quotas, and target audience
- Work with your team to brainstorm new and innovative growth strategies
- Oversee and manage all contests, giveaways, and other digital projects
- Maintain a strong online company voice through social media
Requirements
Text copied to clipboard!- Bachelor’s degree in Marketing or relevant field
- A minimum of 5 years’ experience in a digital marketing or advertising position
- Solid understanding of HTML, CSS, and JavaScript is required
- Highly creative with excellent analytical abilities
- Outstanding communication and interpersonal skills
- Up-to-date on the latest trends and technologies in digital marketing
- In-depth knowledge of various social media platforms, best practices, and website analytics
- Solid understanding of SEO, keyword research and Google Analytics
- Experience with email marketing, lead generation and nurturing
- Strong understanding of mobile marketing
Potential interview questions
Text copied to clipboard!- What digital marketing platforms are you familiar with?
- Can you describe a successful digital marketing campaign you've worked on?
- How do you stay updated on the latest trends and technologies in digital marketing?
- What metrics do you use to measure the success of a digital marketing campaign?
- How do you handle negative feedback or criticism online?