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Title
Text copied to clipboard!Digital Marketing Specialist
Description
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We are looking for a Digital Marketing Specialist to join our dynamic marketing team. The ideal candidate will be responsible for developing, implementing, and managing marketing campaigns that promote our company and its products or services. This role plays a major part in enhancing brand awareness within the digital space, driving website traffic, and acquiring leads/customers.
As a Digital Marketing Specialist, you will be expected to have a strong grasp of current marketing tools and strategies and be able to lead integrated digital marketing campaigns from concept to execution. You will work with the marketing team, supporting teams (such as programmers), and vendors to launch campaigns on time and on budget.
Key aspects of the role include SEO/SEM, email marketing, social media, content creation, and analytics. You should be comfortable with data analysis and using insights to optimize performance. Creativity, attention to detail, and the ability to manage multiple projects simultaneously are essential.
You will also be responsible for staying up to date with the latest trends and technologies in digital marketing, ensuring our strategies remain competitive and effective. The ideal candidate is proactive, innovative, and results-driven, with a passion for digital marketing and a desire to grow within the field.
Responsibilities
Text copied to clipboard!- Develop and manage digital marketing campaigns
- Optimize content for the website and social networking channels such as Facebook, Twitter, Instagram, Google Plus, etc.
- Track the website traffic flow and provide internal reports regularly
- Fix any errors in online content and arrange webinars and webcasts
- Attend networking events and product launches
- Identify new digital marketing trends and ensure the brand is in front of industry developments
- Work on SEO of the website pages
- Edit and post content, videos, podcasts, and audio content on online sites
- Promote company’s products and services in the digital space
- Execute social media efforts to improve KPIs, likes, shares, tweets, etc.
Requirements
Text copied to clipboard!- Bachelor’s degree in Marketing or relevant field
- Proven working experience in digital marketing
- Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns
- Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
- Experience in optimizing landing pages and user funnels
- Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends)
- Working knowledge of ad serving tools (e.g., DART, Atlas)
- Experience in setting up and optimizing Google Adwords campaigns
- Strong analytical skills and data-driven thinking
- Up-to-date with the latest trends and best practices in online marketing and measurement
Potential interview questions
Text copied to clipboard!- What digital marketing platforms are you most experienced with?
- Can you describe a successful digital campaign you managed?
- How do you stay current with digital marketing trends?
- What tools do you use for SEO and analytics?
- How do you measure the success of a digital campaign?
- Have you worked with paid advertising platforms like Google Ads or Facebook Ads?
- What is your experience with email marketing platforms?
- How do you approach content creation for different digital channels?
- Can you describe your experience with A/B testing?
- How do you handle tight deadlines and multiple projects?
