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Title
Text copied to clipboard!Content Marketing Specialist
Description
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We are looking for a Content Marketing Specialist to join our dynamic team. The ideal candidate will be responsible for creating, improving, and maintaining content to achieve our business goals. Your duties will also include sharing content to raise brand awareness and monitoring web traffic and metrics to identify best practices. You will use your creative skills to develop engaging content that can be used in marketing or advertising campaigns. You will also be responsible for identifying and improving current marketing strategies and content. You will work closely with our marketing and sales team to ensure that all content is in line with the company's overall strategies and goals. The ideal candidate will be detail-oriented, experienced in content creation and have excellent interpersonal skills.
Responsibilities
Text copied to clipboard!- Develop content strategy aligned with short-term and long-term marketing targets
- Collaborate with marketing and design teams to plan and develop site content, style and layout
- Create and publish engaging content
- Edit, proofread and improve writers’ posts
- Liaise with content writers to ensure brand consistency
- Optimize content according to SEO
- Use content management systems to analyze website traffic and users engagement metrics
- Manage content distribution to online channels and social media platforms to increase web traffic
- Develop an editorial calendar and ensure content team is on board
- Stay up-to-date with developments and generate new ideas to draw audience’s attention
Requirements
Text copied to clipboard!- Proven work experience as a Content marketing manager
- Proficiency in MS Office and WordPress or other Content Management Software
- Understanding of web publishing requirements
- Editorial mindset with an ability to predict audience preferences
- Hands on experience with SEO and web traffic metrics
- Expertise in social media platforms
- Project management skills and understanding how to manage the priorities of multiple stakeholders
- Excellent written and verbal communication skills
- BSc degree in Marketing, Journalism or relevant field
Potential interview questions
Text copied to clipboard!- What strategies would you use to generate leads?
- Can you describe your experience with SEO?
- How do you handle negative feedback from a customer?
- What is your process for creating a content calendar?
- Can you discuss your experiences with brand strategy?