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Title
Text copied to clipboard!Marketing Coordinator
Description
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We are looking for a detail-oriented and creative Marketing Coordinator to join our team. The Marketing Coordinator will report directly to the Marketing Manager and will be responsible for taking on a variety of tasks that allow for the successful completion of planned marketing programs. This includes, but is not limited to, coordinating and executing marketing strategies, monitoring and analyzing the performance of marketing campaigns, and working closely with other departments to ensure a consistent brand message. The successful candidate will play an integral role in building and engaging the company's customer base, and creating effective strategies that will promote the long-term growth of our firm.
Responsibilities
Text copied to clipboard!- Assist in the development and implementation of the company's brand strategy
- Ensure all marketing efforts serve to achieve immediate and long-term business goals
- Identify effectiveness and impact of current marketing initiatives with tracking and analysis
- Coordinate marketing projects from start to finish
- Organize and manage marketing collateral
- Coordinate with sales team to create marketing campaigns
- Prepare and deliver regular sales forecasting reports
- Monitor competitors' marketing activities
- Coordinate with other departments to ensure branding consistency
- Develop new marketing initiatives such as social media, events, or crossover collaborations to strengthen engagement with the target audience
Requirements
Text copied to clipboard!- Bachelor's degree in marketing, business, or related field
- Minimum 2 years' experience in marketing
- Strong written and verbal communication skills
- Knowledge of traditional and digital marketing tools
- Experience with research using data analytics software
- Experience with SEO/SEM campaigns
- Solid computer skills, including MS Office, web analytics and Google Adwords
- Familiarity with Customer Relationship Management and Content Management System software
- Exceptional understanding of sales and marketing
- Proven experience developing marketing plans and campaigns
Potential interview questions
Text copied to clipboard!- What marketing platforms are you familiar with?
- Can you describe a marketing campaign you've developed and implemented successfully?
- How do you evaluate the success of a marketing campaign?
- How do you handle negative feedback from a customer?
- How do you stay up-to-date with the latest marketing trends?