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Title
Text copied to clipboard!Social Media Coordinator
Description
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We are looking for a Social Media Coordinator to join our dynamic team and take our social media presence to the next level. In this role, you will be responsible for developing and implementing our social media strategy in order to increase our online presence and improve our marketing and sales efforts. You will be working closely with the marketing team to develop social media campaigns that help to achieve our corporate marketing goals. From creating monthly editorial calendars, to using marketing strategies to deliver our brand’s message in creative ways, the Social Media Coordinator is a highly motivated individual with experience and a passion for content strategy, blogging, micro-blogging, and community participation leadership. This position requires a high level of creativity, as well as the ability to use data-driven insights to write better material. The successful candidate will also be required to collect and review social media data to develop more effective campaigns. It is essential that you stay up-to-date with the latest digital technologies and social media trends. You must have excellent communication skills and be able to express our company’s views creatively. Ultimately, you should be able to handle our social media presence ensuring high levels of web traffic and customer engagement.
Responsibilities
Text copied to clipboard!- Develop, implement and manage our social media strategy
- Define most important social media KPIs
- Manage and oversee social media content
- Measure the success of every social media campaign
- Stay up to date with the latest social media best practices and technologies
- Use social media marketing tools such as Buffer
- Attend educational conferences
- Work with copywriters and designers to ensure content is informative and appealing
- Collaborate with Marketing, Sales and Product Development teams
- Monitor SEO and user engagement and suggest content optimization
- Communicate with industry professionals and influencers via social media to create a strong network
- Provide constructive feedback
- Adhere to rules and regulations
- Present to Senior Management
- Manage a budget for social media activities
- Train others in the team
- Monitor competitor activity
- Participate in brainstorming sessions
- Plan and execute campaigns for brand promotion
- Engage with customers and deal with complaints on social media
Requirements
Text copied to clipboard!- Proven work experience as a Social Media Coordinator
- Expertise in multiple social media platforms
- Ability to deliver creative content (text, image and video)
- Familiarity with online marketing strategies and marketing channels
- Ability to grasp future trends in digital technologies and act proactively
- Excellent communication skills
- Multitasking and analytical skills
- BS degree in Marketing or relevant field
- Knowledge of SEO, keyword research and Google Analytics
- Experience with doing audience and buyer persona research
- Good understanding of social media KPIs
- Familiarity with web design and publishing
- Excellent multitasking skills
- Critical thinker and problem-solving skills
- Team player
- Good time-management skills
- Great interpersonal and communication skills
- Creative mindset
- Ability to work in a fast-paced, high-pressure environment
Potential interview questions
Text copied to clipboard!- How do you measure the success of your social media campaigns?
- Can you give an example of a successful social media campaign you managed?
- How do you stay updated with the latest social media trends and tools?
- What strategies would you use to increase our brand's presence on social media?
- How do you handle negative feedback or a crisis on social media?
- What is your experience with paid social media advertising?
- How do you evaluate new social media platforms for our business?
- Can you explain your process for creating a social media calendar?
- What tools do you use for social media management and analytics?
- How do you work with other departments to ensure a cohesive social media strategy?