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Title

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Social Media Manager

Description

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We are looking for a Social Media Manager to join our dynamic team and take our brand to the next level on various social platforms. In this role, you will be responsible for developing and implementing our social media strategy in order to increase our online presence and improve our marketing and sales efforts. You will be working closely with the marketing team to develop social media campaigns that help to achieve our marketing goals. As a Social Media Manager, you will be expected to have a deep understanding of the mechanics of each social platform, the types of content that perform best on each, and how to measure and analyze the effectiveness of your campaigns. You should be a creative thinker, an excellent communicator, and have the ability to work on multiple projects simultaneously. The ideal candidate will have a proven track record of success in social media marketing, a passion for social media trends, and the ability to use social media analytics tools to guide strategy and decision-making.

Responsibilities

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  • Develop, implement, and manage our social media strategy.
  • Define most important social media KPIs.
  • Manage and oversee social media content.
  • Measure the success of every social media campaign.
  • Use social media marketing tools such as Buffer.
  • Collaborate with Marketing, Sales, and Product Development teams.
  • Monitor SEO and user engagement and suggest content optimization.
  • Communicate with industry professionals and influencers via social media to create a strong network.
  • Hire and train others in the team.
  • Provide constructive feedback.

Requirements

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  • Proven work experience as a Social Media Manager.
  • Hands on experience in content management.
  • Excellent copywriting skills.
  • Ability to deliver creative content (text, image, and video).
  • Solid knowledge of SEO, keyword research, and Google Analytics.
  • Knowledge of online marketing channels.
  • Familiarity with web design and publishing.
  • Excellent communication skills.
  • Analytical and multitasking skills.
  • BSc degree in Marketing or relevant field.

Potential interview questions

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  • How do you measure the success of your social media campaigns?
  • Can you describe a social media campaign you managed from start to finish?
  • How do you stay updated with the latest social media trends and tools?
  • What strategies would you use to increase our brand's social media presence?
  • How do you handle negative feedback or a social media crisis?