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Title
Text copied to clipboard!Public Relations Manager
Description
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We are looking for a Public Relations Manager to manage and enhance our organization's public image. As a Public Relations Manager, you will be responsible for developing and implementing PR strategies, managing relationships with media representatives, preparing press releases and promotional materials, and handling crisis and emergency communications. Your goal will be to cultivate a positive company image that reaches out to our target audience and benefits our business. You should have a deep understanding of consumer trends, industry developments, and the ability to analyze PR campaigns' effectiveness. To be successful in this role, you should be an excellent communicator, with strong attention to detail and the ability to work under pressure.
Responsibilities
Text copied to clipboard!- Developing PR strategies and campaigns.
- Preparing and distributing press releases.
- Organizing PR events (e.g. open days, press conferences).
- Managing company’s image and reputation.
- Dealing with enquiries from the public, press, and related organizations.
- Providing clients with information about new promotional opportunities.
- Analyzing media coverage.
- Commissioning or undertaking relevant market research.
- Liaising with clients, managerial and journalistic staff about budgets, timescales and objectives.
- Designing, writing and/or producing presentations, press releases, articles, leaflets, reports, brochures, information for web sites and promotional videos.
Requirements
Text copied to clipboard!- Proven experience as a Public Relations Manager or similar role.
- Experience managing media relations (online, broadcast and print).
- Background in researching, writing and editing publications.
- Proficient in MS Office and social media.
- Familiarity with project management software and video/photo editing is a plus.
- Strong communication ability (oral and written).
- Excellent organizational skills.
- Ability to work well under pressure.
- Creativity and problem-solving aptitude.
- BSc/BA in Public Relations, Journalism, Communications or a related field.
Potential interview questions
Text copied to clipboard!- How do you handle pressure?
- Can you give me an example of a campaign that did not work out as you had planned? What was your role in it?
- How do you measure the success of your PR campaigns?
- Can you describe a time when you had to handle a crisis?
- What is your approach to developing a PR strategy?