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Title
Text copied to clipboard!Social Media Specialist
Description
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We are looking for a Social Media Specialist to join our dynamic marketing team. In this role, you will be responsible for developing and implementing our social media strategy in order to increase our online presence and improve our marketing and sales efforts. You will be working closely with the marketing and content teams to create engaging content, campaigns, and promotions across various social media platforms. The ideal candidate should have a solid understanding of how each social media channel works and how to optimize content so that it is engaging on those channels. You will be responsible for joining relevant conversations on behalf of the brand and “soft selling” the product by providing support to current and prospective customers. Your goal will be to gradually achieve superior customer engagement and intimacy, website traffic, and revenue by strategically exploiting all aspects of the social media marketing roadmap. This role requires a high level of creativity, attention to detail, and project management skills.
Responsibilities
Text copied to clipboard!- Develop, implement, and manage our social media strategy.
- Define most important social media KPIs.
- Manage and oversee social media content.
- Measure the success of every social media campaign.
- Use social media marketing tools such as Buffer.
- Collaborate with Marketing, Sales, and Product Development teams.
- Monitor SEO and user engagement and suggest content optimization.
- Communicate with industry professionals and influencers via social media to create a strong network.
- Hire and train others in the team.
- Provide constructive feedback.
Requirements
Text copied to clipboard!- Proven work experience as a Social Media Specialist or similar role.
- Excellent knowledge of Facebook, Twitter, LinkedIn, Pinterest, Instagram, Google+ and other social media best practices.
- Understanding of SEO and web traffic metrics.
- Experience with doing audience and buyer persona research.
- Good understanding of social media KPIs.
- Familiarity with web design and publishing.
- Excellent multitasking skills.
- Critical thinker and problem-solving skills.
- Team player.
- Good time-management skills.
- Great interpersonal and communication skills.
- BSc degree in Marketing or relevant field.
Potential interview questions
Text copied to clipboard!- How do you measure success on social media?
- Can you describe a social media campaign you worked on and its results?
- How do you stay updated with the latest social media trends and tools?
- What strategies would you use to increase our brand's presence on social media?
- How do you handle negative comments or a brand reputation crisis on social media?
- What is your experience with paid social media advertising?
- How do you tailor content across different social media platforms?
- Can you give an example of a time when you had to handle a social media emergency?
- What tools do you use for social media analytics?
- How would you engage with our community on social media?