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Title
Text copied to clipboard!Content Manager
Description
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We are looking for a dynamic, detail-oriented Content Manager to join our team. The ideal candidate will be responsible for creating, editing, posting, updating, and occasionally cleaning up outdated content. This role will work closely with the marketing team, sales team, and designers to deliver quality content that appeals to our audience, attracts customers, and boosts brand awareness. The Content Manager's responsibilities include producing and publishing content, writing, editing and proofreading, formulating content strategies, and managing a content team, among other tasks. Content Managers should be comfortable finding creative ways of building an online presence, as well as using analytics in the formulation of a content strategy. They should be able to use data-driven insights to write better material, produce a content strategy, manage a content team and increase user engagement.
Responsibilities
Text copied to clipboard!- Develop content strategy aligned with short-term and long-term marketing targets
- Collaborate with marketing and design teams to plan and develop site content, style and layout
- Create and publish engaging content
- Edit, proofread and improve writers’ posts
- Liaise with content writers to ensure brand consistency
- Optimize content according to SEO
- Use content management systems to analyze website traffic and users engagement metrics
- Manage content distribution to online channels and social media platforms to increase web traffic
- Develop an editorial calendar and ensure content team is on board
- Stay up-to-date with developments and generate new ideas to draw audience’s attention
Requirements
Text copied to clipboard!- Proven work experience as a Content manager
- Hands on experience with MS Office and WordPress
- Basic technical knowledge of HTML and web publishing
- Knowledge of SEO and web traffic metrics
- Familiarity with social media
- Excellent writing skills in English
- Attention to detail
- Good organizational and time-management skills
- BSc degree in Journalism, Marketing or relevant field
- Experience with social media management
Potential interview questions
Text copied to clipboard!- What strategies would you use to generate traffic?
- How do you handle negative feedback on your content?
- What is your process for creating a content calendar?
- How do you measure the success of your content?
- What is your experience with SEO and content optimization?