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Title
Text copied to clipboard!Digital Content Manager
Description
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We are looking for a Digital Content Manager to join our team. The successful candidate will be responsible for creating, editing, posting, updating, and occasionally cleaning up outdated content. They will work closely with the technical team to maintain site standards with regard to new development. The digital content manager will also be responsible for crafting site promotions, email newsletters, and online outreach campaigns. They will need to have strong communication skills to interact with all levels of the organization. The ideal candidate will have experience managing online marketing and outreach campaigns, as well as strong content creation and writing skills.
Responsibilities
Text copied to clipboard!- Developing content strategy aligned with short-term and long-term marketing targets
- Collaborating with marketing and design teams to plan and develop site content, style and layout
- Creating and publishing engaging content
- Editing, proofreading and improving writers’ posts
- Liaising with content writers to ensure brand consistency
- Optimizing content according to SEO
- Using content management systems to analyze website traffic and users engagement metrics
- Managing content distribution to online channels and social media platforms to increase web traffic
- Developing an editorial calendar and ensuring content team is on board
- Staying up-to-date with developments and generating new ideas to draw audience’s attention
Requirements
Text copied to clipboard!- Proven work experience as a Content manager
- Hands on experience with MS Office and WordPress
- Basic technical knowledge of HTML and web publishing
- Knowledge of SEO and web traffic metrics
- Familiarity with social media
- Excellent writing skills in English
- Attention to detail
- Good organizational and time-management skills
- BSc degree in Journalism, Marketing or relevant field
Potential interview questions
Text copied to clipboard!- What strategies would you use to generate traffic?
- Can you describe your experience with SEO?
- What are your strategies for managing a content calendar?
- How do you handle feedback and criticism of your work?
- Can you describe a time when you used data to inform your content strategy?