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Title
Text copied to clipboard!Content Marketing Manager
Description
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We are looking for a dynamic, creative, and strategic Content Marketing Manager to join our team. This role will be responsible for developing and executing a comprehensive content strategy that aligns with the company's vision, values, and business objectives. The Content Marketing Manager will oversee all marketing content initiatives, both internal and external, across multiple platforms and formats to drive sales, engagement, retention, leads, and positive customer behavior. This individual is an expert in all things related to content and channel optimization, brand consistency, segmentation and localization, analytics, and meaningful measurement. The position collaborates with the departments of public relations, communications, marketing, customer service, IT, and human resources to help define both the brand story and the story as interpreted by the customer.
Responsibilities
Text copied to clipboard!- Developing content marketing strategies and campaigns.
- Coordinating with marketing and design teams to illustrate articles.
- Measuring and analyzing content performance.
- Managing content across all platforms, including email and social media.
- Collaborating with internal departments to create innovative content ideas.
- Monitoring metrics to identify best practices.
- Developing an editorial calendar and ensuring content team is on board.
- Staying updated with industry trends and making recommendations for adjustments to strategies and practices.
- Optimizing content for search engines and lead generation.
- Contributing to long-term marketing strategies and plans.
Requirements
Text copied to clipboard!- Bachelor's degree in Marketing, English, Journalism, or related field.
- Proven work experience as a Content Marketing Manager.
- Proficiency in major digital and print platforms.
- Strong knowledge of content marketing strategy and channels.
- Excellent writing and editing skills.
- Ability to analyze and present content and social performance.
- Experience with WordPress, Google Analytics, and the top social channels.
- Project management skills and understanding how to manage the priorities of multiple stakeholders in a complex environment and focus on the delivery of results in the form of engagement, leads, and sales.
- Knowledge of SEO and web traffic metrics.
- Good understanding of social media KPIs.
Potential interview questions
Text copied to clipboard!- What strategies would you use to generate leads?
- Can you describe your experience with SEO?
- How do you measure the success of your content marketing efforts?
- What is your process for creating a content calendar?
- Can you provide examples of content that you have created that led to an increase in traffic or conversions?