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Title
Text copied to clipboard!Content Strategist
Description
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We are looking for a creative and experienced Content Strategist to join our dynamic team. You will be responsible for creating, improving, and maintaining content with the goal of achieving business goals. Your duties will include sharing content to raise brand awareness and monitoring web traffic and metrics to identify best practices. As a Content Strategist, you should perform well under deadlines and be detail-oriented. If you are also an expert in content optimization and brand consistency, we would like to meet you. Ultimately, you should be able to oversee all marketing content initiatives to ensure customer engagement, brand consistency, and a positive customer experience.
Responsibilities
Text copied to clipboard!- Develop content strategy aligned with short-term and long-term marketing targets
- Collaborate with marketing and design teams to plan and develop site content, style and layout
- Create and publish engaging content
- Edit, proofread and improve writers’ posts
- Liaise with content writers to ensure brand consistency
- Optimize content according to SEO
- Use content management systems to analyze website traffic and users engagement metrics
- Manage content distribution to online channels and social media platforms to increase web traffic
- Develop an editorial calendar and ensure content team is on board
- Stay up-to-date with developments and generate new ideas to draw audience’s attention
Requirements
Text copied to clipboard!- Proven work experience as a Content Strategist, Content Manager or similar role
- Experience in project management is a plus
- Knowledge of SEO and web traffic metrics
- Familiarity with social media
- Excellent writing skills in English
- Attention to detail
- Good organizational and time-management skills
- BSc degree in Marketing, Journalism or relevant field
- Experience using content management systems
- Understanding of web publishing requirements
Potential interview questions
Text copied to clipboard!- What strategies have you used in the past to create engaging content?
- How do you measure the success of your content?
- Can you describe a time when your content strategy didn't go as planned and how you handled it?
- How do you incorporate SEO into your content strategy?
- What is your process for creating a content calendar?