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Title
Text copied to clipboard!Digital Content Specialist
Description
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We are looking for a Digital Content Specialist to join our team. The ideal candidate will be responsible for creating, improving, and maintaining content with the goal of achieving business goals. Duties will also include sharing content to raise brand awareness and monitoring web traffic and metrics to identify best practices. Our ideal candidate is an experienced professional with demonstrable creative writing skills. As a Digital Content Specialist, you should perform well under deadlines and be detail-oriented. Ultimately, you should be able to oversee all marketing content initiatives to ensure customer engagement, brand consistency, and a positive customer experience.
Responsibilities
Text copied to clipboard!- Develop content strategy aligned with short-term and long-term marketing targets
- Collaborate with marketing and design teams to plan and develop site content, style and layout
- Create and publish engaging content
- Edit, proofread and improve writers’ posts
- Liaise with content writers to ensure brand consistency
- Optimize content according to SEO
- Use content management systems to analyze website traffic and users engagement metrics
- Manage content distribution to online channels and social media platforms to increase web traffic
- Develop an editorial calendar and ensure content team is on board
- Stay up-to-date with developments and generate new ideas to draw audience’s attention
Requirements
Text copied to clipboard!- Proven work experience as a Content manager
- Hands on experience with MS Office and WordPress
- Basic technical knowledge of HTML and web publishing
- Knowledge of SEO and web traffic metrics
- Familiarity with social media
- Excellent writing skills in English
- Attention to detail
- Good organizational and time-management skills
- BSc degree in Journalism, Marketing or relevant field
Potential interview questions
Text copied to clipboard!- What strategies would you use to generate new ideas for content?
- How do you handle feedback and criticism about your work?
- Can you describe your experience with SEO and web traffic metrics?
- What is your process for creating a content strategy?
- How do you manage your time and prioritize tasks?