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Title

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Marketing Manager

Description

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We are looking for a Marketing Manager to join our team. The successful candidate will be responsible for setting specific objectives to develop a cohesive and profitable marketing strategy for our company. Our Marketing Manager must have great enthusiasm for all things marketing and great knowledge of relevant techniques and principles. The ideal candidate will also be an excellent communicator and will have experience in managing different marketing ventures. The goal is to ensure that our marketing operations will engage our customers and outperform our competition.

Responsibilities

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  • Develop a marketing strategy in line with the company's objectives.
  • Coordinate marketing campaigns with sales activities.
  • Oversee the company's marketing budget.
  • Plan and implement promotional campaigns.
  • Manage and improve lead generation campaigns.
  • Monitor and report on effectiveness of marketing communications.
  • Create a wide range of different marketing materials.
  • Maintain effective internal communications.
  • Analyze potential strategic partner relationships for company marketing.
  • Manage all marketing for the company and activities within the marketing department.

Requirements

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  • Bachelor's degree in Marketing.
  • Proven experience in marketing and running a marketing team.
  • Strong analytical and project management skills.
  • Confident and dynamic personality.
  • Strong creative outlook.
  • Understanding of customer segmentation.
  • Experience with digital marketing forms such as social media marketing and content marketing.
  • Competency in Microsoft applications including Word, Excel, and Outlook.
  • Knowledge of HTML, CSS, and JavaScript a plus.
  • Up-to-date with the latest trends and best practices in online marketing and measurement.

Potential interview questions

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  • What marketing platforms are you familiar with?
  • How do you evaluate the success of a marketing campaign?
  • Can you describe a marketing strategy that you have developed and implemented?
  • How do you handle negative feedback from a customer?
  • What role does social media play in a marketing strategy?