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Title

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Digital Marketing Coordinator

Description

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We are looking for a Digital Marketing Coordinator to join our team. The ideal candidate will be responsible for coordinating and implementing digital marketing strategies to boost our online presence, increase brand awareness, and drive customer engagement. This includes managing our company's website, social media platforms, email marketing campaigns, SEO efforts, and online advertising. The Digital Marketing Coordinator will also be responsible for tracking and analyzing the performance of our digital marketing initiatives and making recommendations for improvement. This role requires a high level of creativity, attention to detail, and project management skills.

Responsibilities

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  • Develop and implement digital marketing strategies
  • Manage company's website and social media platforms
  • Create and send out email marketing campaigns
  • Optimize content for SEO
  • Track and analyze performance of digital marketing initiatives
  • Make recommendations for improvement based on data analysis
  • Coordinate with other team members to ensure consistency in branding and messaging
  • Stay up-to-date with latest digital marketing trends and technologies
  • Manage online advertising campaigns
  • Report on digital marketing activities and results

Requirements

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  • Bachelor's degree in Marketing or related field
  • Proven experience in digital marketing
  • Strong knowledge of digital marketing platforms and best practices
  • Experience with SEO and SEM
  • Proficiency in using social media platforms for business
  • Experience with email marketing software
  • Strong analytical skills
  • Excellent communication and project management skills
  • Ability to work independently and as part of a team
  • Creative thinker with attention to detail

Potential interview questions

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  • What digital marketing platforms are you familiar with?
  • Can you describe a successful digital marketing campaign you have managed in the past?
  • How do you stay updated with the latest digital marketing trends and technologies?
  • How do you use data to inform your digital marketing strategies?
  • What strategies would you use to increase our brand's online presence?