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Title
Text copied to clipboard!Online Marketing Manager
Description
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We are looking for an experienced Online Marketing Manager to lead our digital marketing efforts across all online platforms. In this role, you will be responsible for developing, implementing, and managing marketing campaigns that promote our company and its products and/or services. You will play a major role in enhancing brand awareness within the digital space as well as driving website traffic and acquiring leads/customers. The ideal candidate will have a strong grasp of current marketing tools and strategies and be able to lead integrated digital marketing campaigns from concept to execution. Online Marketing Managers will work with the marketing team, supporting teams (such as programmers), and vendors to launch campaigns on time and on budget. This role requires a high level of creativity, attention to detail, and project management skills.
Responsibilities
Text copied to clipboard!- Develop and implement SEO and PPC strategies.
- Create and manage link building strategies, content marketing strategies, and social media presences.
- Innovate and present new marketing platforms and strategies.
- Develop engaging online content including clickbait, forums, videos, graphics, and blogs; monitor and analyse content success.
- Forecast marketing campaign growth and ROI for marketing campaigns.
- Manage email and social media marketing campaigns.
- Contact, interview, and hire third party graphic designers, web designers, and videographers to create unique and engaging content.
- Use Google Analytics, Google AdWords, and other relevant sites.
- Drive traffic to company pages.
- Develop and manage projects and team members, including delegating tasks, reviewing team member work, adhering closely to deadlines and to budget, developing and revising ideas, and implementing projects.
Requirements
Text copied to clipboard!- Bachelor's degree in Marketing or relevant field.
- In-depth knowledge of various social media platforms, best practices, and website analytics.
- Highly creative with excellent analytical abilities.
- Outstanding communication and interpersonal skills.
- Up-to-date on the latest trends and technologies in digital marketing.
- Proven experience in digital marketing.
- Experience in optimizing landing pages and user funnels.
- Experience with A/B and multivariate experiments.
- Solid knowledge of website and marketing analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends).
- Working knowledge of ad serving tools.
Potential interview questions
Text copied to clipboard!- How do you stay updated with the latest digital marketing trends?
- Can you describe a successful digital campaign you've managed?
- What metrics do you use to measure the success of your marketing campaigns?
- How do you approach SEO and PPC differently?
- What strategies would you use to increase our brand's online presence?
- How do you evaluate the effectiveness of your social media campaigns?
- Can you explain your experience with content marketing?
- What do you think is the biggest challenge in online marketing today?
- How do you prioritize your marketing projects?
- What tools do you use for email marketing campaigns and why?