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Title
Text copied to clipboard!Marketing Communications Specialist
Description
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We are looking for a Marketing Communications Specialist to join our dynamic team. In this role, you will be responsible for developing and implementing marketing and advertising campaigns; tracking sales data; maintaining promotional materials inventory; planning meetings and trade shows; maintaining databases; and preparing reports. This position requires a blend of creativity and analytical skills to craft compelling messages and measure how these messages resonate with our target audience. You will work closely with the marketing, sales, and product development teams to ensure our company's brand values and products are accurately represented across all channels. The ideal candidate will have a proven track record in creating effective marketing strategies, excellent communication skills, and the ability to manage multiple projects simultaneously. Your goal will be to increase our market share and ensure brand consistency. This role is pivotal in strengthening our market presence and driving our company's success in the competitive landscape.
Responsibilities
Text copied to clipboard!- Develop, implement, and track marketing programs such as email, social media, or digital campaigns, and events.
- Collaborate with other internal teams (e.g., product and sales) to develop and monitor strategic marketing initiatives.
- Analyze and report on the performance and efficiency of campaigns.
- Conduct market research and analyze trends to identify new marketing opportunities.
- Develop and create marketing materials, such as sales and product collateral, and ensure brand guidelines are met.
- Write, proofread, and edit creative and technical content across different mediums.
- Work with external agencies and vendors to execute marketing programs.
- Plan and execute initiatives to reach the target audience through appropriate channels (social media, e-mail, TV etc.).
- Assist with event planning, including working with vendors, event coordinators, and design teams for on-site collateral.
- Create content for corporate communications and promotional materials.
Requirements
Text copied to clipboard!- Bachelor's degree in marketing, communications, or related field.
- 2-4 years of experience in marketing; B2B sector experience is a plus.
- Strong writing, communication, and presentation skills.
- Proficiency in Microsoft Office Suite (Word, Excel, Outlook, and PowerPoint).
- Experience with marketing automation and CRM tools.
- Solid understanding of HTML, CSS, and web development tools (desired but not required).
- Knowledge of traditional and digital marketing, content marketing, and social media marketing.
- Excellent organizational skills to work independently and manage projects with many moving parts.
- Creative thinking with attention to detail.
- Ability to work under pressure and meet tight deadlines.
Potential interview questions
Text copied to clipboard!- Can you describe a marketing campaign you executed that you are particularly proud of?
- How do you measure the success of your marketing campaigns?
- What strategies do you use to stay updated with industry trends?
- How do you handle negative feedback or criticism of your marketing content?
- Can you explain your experience with CRM software and how you've utilized it in your marketing efforts?
- What do you think is the biggest challenge facing marketers today?
- How do you prioritize your tasks when you have multiple deadlines?
- Can you give an example of how you've worked with a team to achieve a marketing goal?
- What's your approach to creating compelling content for a target audience that's not engaging as expected?
- How do you ensure brand consistency across all marketing channels?