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Title
Text copied to clipboard!PPC Specialist
Description
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We are looking for a PPC (Pay Per Click) Specialist to manage and optimize our pay-per-click campaigns. The PPC Specialist will be responsible for managing a variety of search and display marketing campaigns and ensuring that they are optimized. This includes keyword research, analyzing clients' websites, documenting changes, and communicating changes to the clients. The ideal candidate will have a passion for online marketing and a solid understanding of the digital marketing industry. They will be analytical, detail-oriented, and able to multitask in a fast-paced environment.
Responsibilities
Text copied to clipboard!- Manage and optimize PPC campaigns
- Conduct keyword research
- Analyze clients' websites
- Document changes
- Communicate changes to clients
- Monitor and analyze campaign results
- Identify and implement optimization strategies
- Stay up-to-date with PPC and SEM trends
- Prepare and present reports
- Work closely with the marketing team
Requirements
Text copied to clipboard!- Bachelor's degree in Marketing or related field
- Proven experience as a PPC Specialist or similar role
- Knowledge of SEO and digital marketing concepts
- Familiarity with multiple platforms (e.g. AdWords, Facebook, Yahoo) is preferred
- Working knowledge of analytics tools (Google Analytics, Tableau, WebTrends etc.)
- Understanding of HTML and XML is a plus
- Proficient in MS Office (particularly Excel)
- Excellent communication skills
- Analytical thinking with strong math skills
- AdWords certification is a plus
Potential interview questions
Text copied to clipboard!- What experience do you have with PPC campaigns?
- How do you handle keyword research?
- Can you describe a successful PPC campaign you managed in the past?
- How do you stay up-to-date with the latest PPC and SEM trends?
- What analytics tools are you familiar with?