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Title
Text copied to clipboard!Paid Search Specialist
Description
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We are looking for a detail-oriented Paid Search Specialist to join our dynamic team. The ideal candidate will be responsible for managing, optimizing, and reporting on paid search campaigns. This includes keyword research, bid management, ad copywriting, and performance analysis. The Paid Search Specialist will work closely with the marketing team to develop strategies that align with business goals and objectives. They will also be responsible for staying up-to-date with industry trends and best practices. This role requires a high level of analytical skills, creativity, and attention to detail.
Responsibilities
Text copied to clipboard!- Manage and optimize paid search campaigns
- Conduct keyword research and selection
- Develop ad copy and landing pages
- Monitor and analyze campaign performance
- Provide recommendations for campaign improvements
- Work closely with the marketing team to align strategies with business goals
- Stay up-to-date with industry trends and best practices
- Prepare and present reports on campaign performance
- Identify opportunities for campaign growth
- Ensure compliance with search engine and PPC platform policies
Requirements
Text copied to clipboard!- Bachelor's degree in Marketing, Business, or related field
- Proven experience in managing PPC campaigns
- Strong knowledge of Google AdWords and Bing Ads
- Excellent analytical skills
- Strong attention to detail
- Ability to work in a fast-paced environment
- Excellent communication skills
- Proficiency in MS Office and Google Analytics
- Google AdWords certification is a plus
- Knowledge of SEO best practices
Potential interview questions
Text copied to clipboard!- What is your experience with managing PPC campaigns?
- How do you conduct keyword research?
- Can you describe a successful PPC campaign you've managed?
- How do you stay up-to-date with industry trends and best practices?
- What tools do you use for campaign management and analysis?