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Title
Text copied to clipboard!Media Buyer
Description
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We are looking for a Media Buyer to negotiate and buy advertising inventory for our clients. You will ensure that ads reach target audiences through high-quality channels at the lowest possible prices. In this role, you should be an effective negotiator, critical thinker and able to establish trust and build rapport with clients and media professionals. If you’re knowledgeable about current media channels and advertising options, we’d like to meet you. Your goal will be to optimize ad exposure and outdo competition while staying within budgets.
Responsibilities
Text copied to clipboard!- Identify the target audience for a particular media campaign and decide how best to communicate to that audience
- Negotiate with suppliers to secure competitive prices
- Optimize plans and budgets according to the best media mix
- Prepare schedules and adjust when needed
- Experiment with new platforms and channels
- Ensure ads are creative and displayed appropriately
- Monitor costs and return on investment (ROI)
- Report to clients and build long-term relationships
- Analyze data to determine most efficient plan
- Work with team to develop strategies and implement media plans
Requirements
Text copied to clipboard!- Proven experience as Media Buyer or similar role; experience in digital media is preferred
- Excellent communication and negotiation skills
- Organizational and multitasking abilities
- Attention to detail and critical thinking skills
- Ability to work under pressure and manage multiple projects
- Knowledge of media-buying, planning and research
- Interest in following advertising and media trends
- Working knowledge of media analytics software
- BSc/BA in Marketing, Business Administration or related field
- Strong decision-making skills
Potential interview questions
Text copied to clipboard!- Can you describe your experience with media buying?
- What media analytics software are you familiar with?
- How do you handle negotiating prices with suppliers?
- How do you stay updated with new media trends and platforms?
- Can you describe a time when you successfully managed multiple projects at once?