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Title
Text copied to clipboard!Media Director
Description
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We are looking for a Media Director to lead our media department, ensuring the integration of media strategies and plans that align with our company's goals and objectives. This role involves overseeing the development, execution, and evaluation of media campaigns across various channels, including digital, print, broadcast, and social media. The ideal candidate will have a strong background in media planning and buying, along with a deep understanding of market research and audience targeting strategies. As a Media Director, you will work closely with the marketing, creative, and sales teams to develop cohesive media strategies that enhance brand visibility, engage target audiences, and drive business results. Your leadership skills will be crucial in managing the media team, fostering innovation, and staying ahead of industry trends. You will also be responsible for budget management, negotiating with media vendors, and analyzing campaign performance to optimize media spends. This role requires a strategic thinker with excellent communication and negotiation skills, who can thrive in a fast-paced environment and adapt to the evolving media landscape.
Responsibilities
Text copied to clipboard!- Develop and implement comprehensive media strategies that align with the company's objectives.
- Lead the media planning and buying process across various channels.
- Manage the media budget and ensure cost-effective media buys.
- Oversee the creation and execution of media campaigns that effectively target key audiences.
- Collaborate with marketing, sales, and creative teams to ensure cohesive strategy and messaging.
- Analyze campaign performance and adjust strategies as needed.
- Stay abreast of industry trends and innovations in media and advertising.
- Negotiate with media vendors and establish strong relationships.
- Lead, mentor, and develop the media team.
- Ensure compliance with all legal and regulatory requirements related to media and advertising.
Requirements
Text copied to clipboard!- Bachelor's degree in Marketing, Advertising, Communications, or related field.
- Minimum of 8 years of experience in media planning and buying.
- Strong understanding of all media channels, including digital, print, broadcast, and social media.
- Proven track record of developing and executing successful media strategies.
- Excellent analytical and negotiation skills.
- Strong leadership and team management abilities.
- Ability to work in a fast-paced, deadline-driven environment.
- In-depth knowledge of market research and audience targeting techniques.
- Experience with media budget management and optimization.
- Excellent communication and interpersonal skills.
Potential interview questions
Text copied to clipboard!- Can you describe a media strategy you developed and its impact on the business?
- How do you stay updated with the latest media trends and technologies?
- What is your approach to negotiating contracts with media vendors?
- How do you measure the success of a media campaign?
- Can you give an example of a challenging media buying situation and how you handled it?