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Title
Text copied to clipboard!Programmatic Media Buyer
Description
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We are looking for a Programmatic Media Buyer to join our team. The ideal candidate will be responsible for managing and optimizing programmatic media buying strategies across various channels. This role involves working closely with the marketing team to develop and implement media buying strategies that align with our business goals. The Programmatic Media Buyer will also be responsible for analyzing campaign performance, identifying trends, and making data-driven decisions to improve campaign efficiency. This role requires a deep understanding of the digital advertising landscape, including various bidding platforms, ad formats, and optimization strategies. The ideal candidate will have a strong analytical mindset, excellent communication skills, and the ability to work in a fast-paced, dynamic environment.
Responsibilities
Text copied to clipboard!- Develop and implement programmatic media buying strategies.
- Manage and optimize media buying campaigns across various channels.
- Analyze campaign performance and identify trends.
- Make data-driven decisions to improve campaign efficiency.
- Work closely with the marketing team to align strategies with business goals.
- Stay up-to-date with the latest trends in digital advertising.
- Negotiate deals with media vendors.
- Monitor and manage budget allocation.
- Ensure all campaigns are delivered on time and within budget.
- Prepare and present performance reports to stakeholders.
Requirements
Text copied to clipboard!- Bachelor's degree in Marketing, Advertising, or related field.
- Proven experience as a Programmatic Media Buyer.
- Strong knowledge of digital advertising platforms and ad formats.
- Excellent analytical and problem-solving skills.
- Strong communication and negotiation skills.
- Ability to work in a fast-paced, dynamic environment.
- Proficiency in MS Office and media buying software.
- Strong understanding of media planning and buying process.
- Ability to manage multiple projects simultaneously.
- Attention to detail and strong organizational skills.
Potential interview questions
Text copied to clipboard!- What is your experience with programmatic media buying?
- How do you analyze campaign performance?
- Can you describe a time when you had to negotiate a deal with a media vendor?
- How do you stay up-to-date with the latest trends in digital advertising?
- Can you describe a time when you had to make a data-driven decision to improve campaign efficiency?