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Title
Text copied to clipboard!Performance Marketing Manager
Description
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We are looking for a Performance Marketing Manager to join our dynamic marketing team and play a crucial role in driving our company's growth through innovative and data-driven marketing strategies. In this role, you will be responsible for planning, executing, and optimizing our digital marketing campaigns across various channels including search engines, social media, email, and mobile platforms. Your main goal will be to achieve superior customer engagement, website traffic, and revenue by exploiting the full potential of digital marketing. To be successful, you should have a strong grasp of current marketing tools and strategies and be able to lead integrated digital marketing campaigns from concept to execution. The ideal candidate will work closely with the marketing team, supporting teams (such as programmers), and vendors to launch campaigns on time and on budget. This position requires a high level of creativity, attention to detail, and project management skills.
Responsibilities
Text copied to clipboard!- Develop and execute a comprehensive performance marketing strategy.
- Manage and optimize paid advertising campaigns across various channels.
- Analyze marketing data (campaign results, conversion rates, traffic etc.) to help shape future marketing strategies.
- Implement SEO strategies to increase organic search visibility and ranking.
- Lead the strategy for keyword research and audience targeting.
- Monitor and report on the performance of all digital marketing campaigns.
- Collaborate with internal teams to create landing pages and optimize user experience.
- Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.
- Coordinate with advertising and media experts to improve marketing results.
- Identify trends and insights, and optimize spend and performance based on the insights.
Requirements
Text copied to clipboard!- Proven experience as a Performance Marketing Manager or similar role.
- Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns.
- Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform, and motivate.
- Experience in optimizing landing pages and user funnels.
- Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends).
- Experience with A/B and multivariate experiments.
- Working knowledge of ad serving tools.
- Strong analytical skills and data-driven thinking.
- Up-to-date with the latest trends and best practices in online marketing and measurement.
- Bachelor’s degree in marketing or a related field.
Potential interview questions
Text copied to clipboard!- Can you describe a successful digital campaign you managed from start to finish?
- How do you stay updated with the latest digital marketing trends and tools?
- What strategies would you use to increase our website's visibility and ranking?
- How do you measure the success of your marketing campaigns?
- Can you give an example of a time when a campaign did not perform as expected and how you handled it?