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Title
Text copied to clipboard!Paid Search Manager
Description
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We are looking for a Paid Search Manager to join our team. The ideal candidate will be responsible for managing and optimizing paid search campaigns across various search engines. This includes keyword research, bid management, ad copywriting, and performance analysis. The Paid Search Manager will also be responsible for developing strategies to increase ROI, drive traffic, and improve conversions. They will work closely with other team members to integrate search marketing with other digital marketing activities. The successful candidate will have a strong understanding of paid search best practices, be data-driven, and have excellent analytical skills.
Responsibilities
Text copied to clipboard!- Manage and optimize paid search campaigns across various search engines.
- Conduct keyword research and selection for pay-per-click campaigns.
- Monitor and analyze performance metrics to optimize campaign performance.
- Develop strategies to increase ROI, drive traffic, and improve conversions.
- Work closely with other team members to integrate search marketing with other digital marketing activities.
- Stay up-to-date with the latest trends and changes in search engine marketing.
- Prepare and present reports on campaign performance.
- Manage campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies.
- Perform ongoing paid keyword discovery, expansion and optimization.
- Collaborate with teams to optimize landing pages for paid search engine marketing campaigns.
Requirements
Text copied to clipboard!- Bachelor's degree in Marketing, Business, or related field.
- Proven experience as a Paid Search Manager or similar role.
- Experience with bid management tools.
- Strong knowledge of Google AdWords, Bing Ads, and other paid search platforms.
- Excellent analytical skills with the ability to interpret and leverage data to drive decision making.
- Strong understanding of paid search best practices.
- Excellent communication and presentation skills.
- Ability to manage multiple projects simultaneously.
- Proficiency in MS Excel, PowerPoint, and Word.
- Familiarity with website analytics tools (e.g., Google Analytics).
Potential interview questions
Text copied to clipboard!- What strategies would you use to increase ROI on our paid search campaigns?
- Can you describe your experience with bid management tools?
- How do you stay up-to-date with the latest trends in search engine marketing?
- Can you give an example of a successful paid search campaign you managed in the past?
- How do you use data to inform your decision-making process?