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Title
Text copied to clipboard!PPC Manager
Description
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We are looking for a PPC Manager to manage our pay-per-click marketing activities. The PPC Manager will oversee the strategy, development, execution, and optimization of our digital marketing campaigns to increase web traffic, customer engagement, and revenue. This role requires a deep understanding of PPC strategies, keyword research, SEO, and performance marketing. The ideal candidate will have a proven track record in driving successful PPC and paid search campaigns. They should be detail-oriented, analytical, and able to work in a fast-paced environment.
Responsibilities
Text copied to clipboard!- Manage and optimize PPC campaigns across multiple channels.
- Implement PPC strategies and monitor their effectiveness.
- Conduct keyword research and selection for pay-per-click campaigns.
- Monitor budget and adjust bids to gain better ROI.
- Track KPIs to assess performance and pinpoint issues.
- Produce reports for management (e.g. dashboards).
- Write attractive and concise copy for adverts.
- Suggest and develop new campaigns across multiple channels.
- Maintain partnerships with PPC ad platforms and vendors.
- Find ways to reduce risk of click fraud.
Requirements
Text copied to clipboard!- Proven experience as a PPC Manager or Digital Marketing Specialist.
- Knowledge of SEO and digital marketing concepts.
- Familiarity with multiple platforms (e.g. AdWords, Facebook, Yahoo) is preferred.
- Working knowledge of analytics tools (Google Analytics, Tableau, WebTrends etc.).
- Understanding of HTML and XML is a plus.
- Proficient in MS Office (particularly Excel).
- Excellent communication skills.
- Analytical thinking with strong math skills.
- BSc/BA in Marketing, Digital Media or a related field; AdWords certification is a plus.
Potential interview questions
Text copied to clipboard!- What strategies would you use to drive a successful PPC campaign?
- How do you handle budgeting for PPC campaigns?
- Can you describe your experience with keyword research?
- How do you measure the success of a PPC campaign?
- What tools do you use to monitor and optimize PPC campaigns?