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Title
Text copied to clipboard!Digital Media Buyer
Description
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We are looking for a detail-oriented and strategic Digital Media Buyer to join our team. The successful candidate will be responsible for purchasing and optimizing digital advertising space on behalf of our clients. This includes researching, planning, negotiating, implementing, and analyzing paid media campaigns across a variety of digital platforms such as social media, search engines, and websites. The Digital Media Buyer will work closely with our clients to understand their business objectives and target audience, and will use this information to develop effective media buying strategies. They will also monitor and adjust campaigns in real time to ensure they are meeting performance goals. The ideal candidate will have a strong understanding of the digital advertising landscape, including the latest trends and technologies, and will be able to use this knowledge to drive results for our clients.
Responsibilities
Text copied to clipboard!- Researching and identifying the best digital platforms for client campaigns
- Negotiating and purchasing digital ad space
- Implementing and managing digital ad campaigns
- Monitoring and optimizing campaigns in real time
- Analyzing campaign performance and reporting results to clients
- Staying up-to-date with the latest digital advertising trends and technologies
- Working closely with clients to understand their business objectives and target audience
- Developing effective media buying strategies based on client needs
- Collaborating with other team members to ensure campaign success
- Continually seeking opportunities to improve campaign performance and ROI
Requirements
Text copied to clipboard!- Bachelor's degree in Marketing, Advertising, or related field
- Proven experience as a Digital Media Buyer or similar role
- Strong understanding of the digital advertising landscape
- Experience with digital ad platforms such as Google Ads and Facebook Ads
- Excellent negotiation and communication skills
- Strong analytical abilities and familiarity with analytics tools
- Ability to manage multiple campaigns simultaneously
- Detail-oriented and strategic thinker
- Up-to-date with the latest digital advertising trends and technologies
- Ability to work well in a team and with clients
Potential interview questions
Text copied to clipboard!- What digital ad platforms are you most experienced with?
- Can you describe a successful digital ad campaign you've managed in the past?
- How do you stay up-to-date with the latest digital advertising trends and technologies?
- Can you describe a time when you had to adjust a campaign in real time to improve performance?
- How do you approach negotiating ad space prices?