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Title
Text copied to clipboard!Digital Advertising Specialist
Description
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We are looking for a Digital Advertising Specialist to join our team. The ideal candidate will be responsible for setting up, optimizing, and reporting on digital advertising campaigns. This role is key to driving brand awareness and product adoption, as well as generating leads for our sales team. The Digital Advertising Specialist is responsible for managing a variety of digital advertising channels, including pay-per-click (PPC), display, mobile, and social media. This role requires a deep understanding of digital advertising tactics and analytics, as well as the ability to coordinate with other teams to align digital advertising strategies with overall company goals.
Responsibilities
Text copied to clipboard!- Setting up digital advertising campaigns
- Optimizing campaigns for maximum ROI
- Reporting on campaign performance
- Managing digital advertising budget
- Coordinating with other teams to align advertising strategies
- Staying up-to-date with digital advertising trends
- Analyzing and interpreting advertising data
- Developing strategies to improve campaign performance
- Working with creative teams to develop engaging advertisements
- Ensuring compliance with advertising policies and regulations
Requirements
Text copied to clipboard!- Bachelor's degree in Marketing, Advertising, or related field
- Experience with digital advertising platforms
- Strong analytical skills
- Knowledge of digital advertising trends
- Ability to manage multiple campaigns simultaneously
- Excellent communication skills
- Experience with PPC, display, mobile, and social media advertising
- Proficiency in Google Analytics and other analytics tools
- Strong problem-solving skills
- Ability to work in a fast-paced environment
Potential interview questions
Text copied to clipboard!- What digital advertising platforms are you familiar with?
- Can you describe a successful digital advertising campaign you've managed?
- How do you stay up-to-date with digital advertising trends?
- How do you analyze and interpret advertising data?
- Can you describe a time when you had to manage multiple campaigns simultaneously?