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Title
Text copied to clipboard!Online Marketing Director
Description
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We are looking for an experienced and result-driven Online Marketing Director to join our team! As an Online Marketing Director, you will be responsible for setting up, implementing and managing our overall online marketing strategy. Online marketing strategies are extremely important for our company's success, so your role will play a crucial role in achieving our business goals and objectives. We are expecting you to have experience and a big passion for digital technologies and various digital marketing channels. You will work closely with different teams to ensure consistency through all digital marketing channels. You should also provide forward-thinking ideas to build and maintain a strong company web presence and improve our web design to ensure an effective brand consistency. Ultimately, you should be able to effectively connect our brand with our online customers.
Responsibilities
Text copied to clipboard!- Build, plan and implement the overall digital marketing strategy
- Manage and train the rest of the team
- Stay up to date with latest technology and best practices
- Manage and oversee different digital marketing channels
- Measure ROI and KPIs
- Prepare and manage digital marketing budget
- Oversee the company's social media accounts
- Suggest activities for improving the quality of online content
- Track and measure SEO and Google Analytics metrics and provide reports
- Build and inbound marketing plan
Requirements
Text copied to clipboard!- Previous experience as a Digital Marketing Director
- In-depth knowledge of CRM software and Content Management Systems
- Familiarity with SEO/SEM and Google Analytics
- Understanding of web design
- Team management skills
- Critical thinker and problem-solving skills
- Good time-management skills
- Great interpersonal and communication skills
- BSc degree in Marketing, Digital technologies or relevant field
- Experience with online marketing tools and best practices
Potential interview questions
Text copied to clipboard!- What previous experience do you have as a Digital Marketing Director?
- How familiar are you with SEO/SEM and Google Analytics?
- Can you describe your experience with CRM software and Content Management Systems?
- What strategies would you use to improve our online content quality?
- How would you manage and train your team?