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Title
Text copied to clipboard!Marketing Analysis Manager
Description
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We are looking for a Marketing Analysis Manager to lead the development and execution of data-driven marketing strategies. This role is responsible for analyzing market trends, customer behavior, and campaign performance to provide actionable insights that drive business growth. The ideal candidate will have a strong background in marketing analytics, data visualization, and strategic planning.
As a Marketing Analysis Manager, you will collaborate with cross-functional teams including marketing, sales, product, and finance to ensure alignment of marketing strategies with business objectives. You will be expected to design and implement measurement frameworks, develop dashboards, and present findings to senior leadership. Your ability to translate complex data into clear, concise, and impactful recommendations will be critical to success in this role.
Key responsibilities include managing a team of analysts, overseeing the collection and interpretation of marketing data, and identifying opportunities for optimization across various channels such as digital, social media, email, and traditional advertising. You will also be responsible for competitive analysis, customer segmentation, and forecasting market trends.
The successful candidate will have experience with tools such as Google Analytics, Tableau, SQL, and CRM platforms. Strong communication skills, attention to detail, and a passion for data-driven decision-making are essential. This is a strategic role that requires both analytical expertise and business acumen.
If you are a proactive leader with a passion for marketing analytics and a desire to make a measurable impact, we encourage you to apply.
Responsibilities
Text copied to clipboard!- Analyze marketing data to identify trends and insights
- Develop and maintain marketing performance dashboards
- Lead a team of marketing analysts
- Collaborate with cross-functional teams to align strategies
- Conduct customer segmentation and targeting analysis
- Monitor and report on campaign performance
- Provide strategic recommendations based on data findings
- Forecast market trends and consumer behavior
- Support budget planning with data-driven insights
- Ensure data accuracy and integrity in reporting
Requirements
Text copied to clipboard!- Bachelor’s degree in Marketing, Business, Statistics, or related field
- 5+ years of experience in marketing analytics or related role
- Proficiency in data analysis tools (e.g., SQL, Excel, Tableau)
- Experience with digital marketing platforms and CRM systems
- Strong leadership and team management skills
- Excellent communication and presentation abilities
- Ability to translate data into actionable insights
- Detail-oriented with strong problem-solving skills
- Knowledge of statistical methods and predictive modeling
- Experience in a fast-paced, data-driven environment
Potential interview questions
Text copied to clipboard!- What marketing analytics tools are you most proficient in?
- Can you describe a time you used data to improve a campaign?
- How do you ensure data accuracy in your reports?
- What is your experience with customer segmentation?
- How do you prioritize multiple analytics projects?
- Describe your leadership style when managing analysts.
- What KPIs do you consider most important in marketing?
- How do you stay updated on marketing trends?
- Have you worked with cross-functional teams before?
- What’s your approach to presenting complex data to executives?
