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Title
Text copied to clipboard!Marketing Manager Greece
Description
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We are looking for a dynamic and experienced Marketing Manager to lead our marketing efforts in Greece. The successful candidate will be responsible for developing and implementing marketing strategies, tracking and analyzing the performance of advertising campaigns, managing the marketing budget and ensuring that all marketing material is in line with our brand identity. The ideal candidate will have a passion for all things marketing and technology. You will be well-versed in the concepts surrounding digital marketing and how the Internet can become a strong asset to securing growing revenue. You will be tech-savvy and intuitive with great ideas to reinforce our marketing campaign.
Responsibilities
Text copied to clipboard!- Developing strategies and tactics to boost the company's reputation and drive qualified traffic
- Deploying successful marketing campaigns from ideation to execution
- Experimenting with various organic and paid acquisition channels
- Producing valuable and engaging content for our website and blog that attracts and converts our target groups
- Building strategic relationships and partnering with key industry players, agencies and vendors
- Preparing and monitoring the marketing budget on a quarterly and annual basis
- Overseeing and approving marketing material, from website banners to hard copy brochures and case studies
- Measuring and reporting on the performance of marketing campaigns
- Gaining insight into customer use of current products, untapped opportunities and buyer personas
- Analyzing market trends and competitors' methods
Requirements
Text copied to clipboard!- BS/MS degree in marketing or a related field
- Proven experience in identifying target audiences and creatively devising and leading across channels marketing campaigns that engage, educate and motivate
- Solid knowledge of website analytics tools
- Experience in setting up and optimizing Google Adwords campaigns
- Numerically literate, comfortable working with numbers, making sense of metrics and processing figures with spreadsheets
- A sense of aesthetics and a love for great copy and witty communication
- Up-to-date with the latest trends and best practices in online marketing and measurement
- Excellent written and verbal communication skills
- Strong project management, multitasking, and decision-making skills
- Proficiency in English and Greek
Potential interview questions
Text copied to clipboard!- What marketing platforms are you familiar with?
- How do you handle negative feedback from a client?
- How do you stay updated with the latest marketing trends?
- Can you describe a marketing campaign that you successfully developed and managed?
- How do you measure the success of a marketing campaign?