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Title
Text copied to clipboard!Public Relations Officer
Description
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We are looking for a dedicated Public Relations Officer to manage and enhance our organization's public image. As a PR Officer, you will be responsible for developing and implementing PR strategies that cultivate our relationships with media, engage our target audience and boost our brand awareness. Your excellent communication and presentation skills will be used to effectively manage our organization's image and reputation. You will be responsible for producing high-quality content that engages customers and builds brand recognition. Your goal will be to foster a positive public image and increase our brand awareness.
Responsibilities
Text copied to clipboard!- Developing PR strategies and campaigns.
- Preparing and submitting PR reports.
- Managing internal communications (memos, newsletters etc.).
- Collaborating with internal teams and maintaining open communication with senior management.
- Editing and updating promotional material and publications (brochures, videos, social media posts etc.).
- Preparing and distributing press releases.
- Organizing PR events (e.g. open days, press conferences).
- Seeking opportunities for partnerships, sponsorships and advertising.
- Addressing inquiries from the media and other parties.
- Tracking media coverage and following industry trends.
Requirements
Text copied to clipboard!- Proven experience as a Public Relations Officer or similar PR role.
- Experience managing media relations (online, broadcast and print).
- Background in researching, writing and editing publications.
- Proficient in MS Office and social media.
- Familiarity with project management software and video/photo editing is a plus.
- Strong communication ability (oral and written).
- Excellent organizational skills.
- Ability to work well under pressure.
- Creativity and problem-solving aptitude.
- BSc/BA in Public Relations, Journalism, Communications or a related field.
Potential interview questions
Text copied to clipboard!- How do you handle pressure and tight deadlines?
- Can you share a successful PR campaign you've worked on?
- How do you measure the success of a PR campaign?
- How do you handle negative publicity?
- Can you describe a time when you had to handle a crisis?