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Title
Text copied to clipboard!Consumer Preferences Analyst
Description
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We are looking for a Consumer Preferences Analyst who will play a key role in understanding customer behavior and shaping strategies based on collected data. This position requires strong analytical skills, the ability to interpret large volumes of information, and identify key trends influencing consumer choices. The analyst will work closely with marketing, sales, and product development departments to ensure offerings align with the expectations and needs of the target audience.
Key responsibilities include conducting quantitative and qualitative research, analyzing purchasing data, customer surveys, focus groups, and monitoring market trends. The specialist should be proficient in data visualization and statistical analysis tools such as Excel, SPSS, Tableau, or similar. It is important not only to collect data but also to draw meaningful conclusions that help the business make strategic decisions.
The ideal candidate has experience in marketing analytics or market research, is comfortable working with large datasets, and possesses excellent communication skills. Knowledge of behavioral psychology and audience segmentation methods is also a plus.
This role offers the opportunity to influence product and service development, improve customer experience, and enhance the company's competitiveness. If you are passionate about analysis and eager to understand what drives consumers — we would be happy to have you on our team.
Responsibilities
Text copied to clipboard!- Conduct consumer behavior research
- Analyze purchasing and customer preference data
- Design and conduct surveys and focus groups
- Prepare reports and presentations with analytical insights
- Collaborate with marketing and sales departments
- Monitor market trends and competitive landscape
- Use analytical tools for data processing
- Develop recommendations to improve products and services
- Segment target audiences
- Evaluate marketing campaign effectiveness
Requirements
Text copied to clipboard!- Bachelor’s degree in marketing, sociology, statistics, or economics
- 2+ years of experience in consumer behavior analysis
- Proficiency in Excel, SPSS, Tableau, or similar tools
- Skills in conducting quantitative and qualitative research
- Analytical thinking and attention to detail
- Strong communication and presentation skills
- Ability to work with large datasets
- English proficiency is a plus
- Understanding of behavioral economics
- Teamwork and ability to meet deadlines
Potential interview questions
Text copied to clipboard!- What is your experience in analyzing consumer behavior?
- Which data analysis tools do you use most frequently?
- Describe a project where your analytics influenced company strategy.
- How do you approach audience segmentation?
- What methods do you use to gather customer data?
- How do you evaluate the effectiveness of marketing campaigns?
- How do you handle incomplete or conflicting data?
- How do you present analytical findings to stakeholders?
- How do you track changes in consumer trends?
- What skills would you like to develop in this role?
