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Title
Text copied to clipboard!Director of Sales and Marketing
Description
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We are looking for a dynamic and experienced Director of Sales and Marketing to join our team. The successful candidate will be responsible for developing and implementing strategic sales and marketing plans to achieve corporate objectives for products and services. This role involves managing and coordinating marketing and creative staff, leading market research efforts to uncover the viability of current and existing products/services, and liaising with media organizations and advertising agencies. The Director of Sales and Marketing will also manage both the marketing and the sales staff and perform managerial duties to meet the company's operations and budget. This role requires strategic thinking, leadership, and strong team management skills.
Responsibilities
Text copied to clipboard!- Develop and implement strategic sales and marketing plans.
- Manage sales and marketing staff.
- Coordinate marketing campaigns with sales activities.
- Oversee and review marketing material and content.
- Monitor industry trends and competitors' strategies.
- Manage social media presence and direct programs to improve social media reputation and recognition.
- Develop and manage sales and marketing budgets.
- Plan and manage events such as conferences, seminars, marketing events and trade shows.
- Develop and implement CRM strategies.
- Conduct market research to identify opportunities for promotion and growth.
Requirements
Text copied to clipboard!- Bachelor's degree in Business or related field.
- Proven experience in sales and marketing management.
- Strong understanding of customer and market dynamics and requirements.
- Proven ability to design, develop and implement both strategic programs and supporting tactics.
- Strong analytical and project management skills.
- Superior leadership and consensus building skills.
- Proven ability to oversee all marketing, advertising and promotional activities.
- Strong understanding of CRM systems and practices.
- Excellent written, verbal and presentation skills.
- Proficiency in English.
Potential interview questions
Text copied to clipboard!- What strategies would you use to drive our sales?
- How do you stay updated on the latest trends in sales and marketing?
- Can you describe a marketing strategy that you've developed and implemented successfully?
- How do you handle underperforming team members?
- What CRM systems are you familiar with?