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Title

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Head of Market Analysis

Description

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We are looking for a Head of Market Analysis who will play a key role in shaping our corporate strategy by providing in-depth market insights and analysis. This role requires an analytical and strategic thinker with strong leadership skills and experience working with large datasets and market research. As the Head of Market Analysis, you will lead a team of analysts and work closely with marketing, sales, product development, and executive leadership to identify trends, customer behaviors, and competitive landscapes. You will be responsible for developing and implementing analysis strategies that support business decisions and enhance our market position. You will use both quantitative and qualitative methods to collect and interpret data and present your insights clearly and persuasively to various stakeholders. The role also requires staying up to date with industry trends and new analytical tools to ensure the company remains at the forefront. We are looking for someone who is self-driven, results-oriented, and has a strong understanding of market dynamics. You should have experience leading teams, managing complex projects, and working in a fast-paced environment. If you are passionate about data and strategy and want to influence the future of the company, this is the right role for you.

Responsibilities

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  • Lead and develop the market analysis team
  • Develop and implement market analysis strategies
  • Analyze market trends, customer behaviors, and competition
  • Present insights and recommendations to leadership
  • Collaborate with other departments to support business decisions
  • Monitor and improve analytical tools and methods
  • Identify new business opportunities through data analysis
  • Educate internal stakeholders on market data usage
  • Ensure data quality and integrity
  • Stay updated on industry trends and technologies

Requirements

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  • Bachelor’s degree in economics, statistics, marketing, or related field
  • At least 5 years of experience in market analysis
  • Experience leading teams and projects
  • Strong analytical and strategic skills
  • Excellent verbal and written communication skills
  • Proficiency in analytical tools such as Excel, SPSS, Tableau, or similar
  • Ability to work cross-functionally
  • Experience presenting to executive teams
  • Understanding of digital marketing and customer data
  • Fluent in Swedish and English

Potential interview questions

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  • What experience do you have leading an analytics or insights team?
  • How have you used market data to influence business decisions?
  • Which analytical tools are you most comfortable using?
  • How do you handle large datasets and complex information?
  • Can you give an example of an insight you identified that led to tangible results?
  • How do you ensure data quality in your analyses?
  • How do you stay updated on new trends in market analysis?
  • How do you collaborate with other departments to drive insight-based decisions?
  • What KPIs do you use to measure the effectiveness of market analysis?
  • How do you handle conflicting data or uncertainty in analysis results?