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Title
Text copied to clipboard!Healthcare Public Relations Manager
Description
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We are looking for a dedicated and experienced Healthcare Public Relations Manager to join our team. In this role, you will be responsible for managing and enhancing our organization's public image. You will develop and implement effective communication strategies that build customer loyalty programs, brand awareness, and customer satisfaction. You will also be responsible for preparing detailed media reports, press releases, and marketing materials. You will collaborate with internal teams (e.g. marketing) and maintain open communication with senior management. You will also track media coverage and follow industry trends. You will organize PR events (e.g. open days, press conferences) and serve as the company’s spokesperson. You will seek opportunities for partnerships, sponsorships and advertising. You will address inquiries from the media and other parties. You will track and influence media coverage. You will report on PR results quarterly.
Responsibilities
Text copied to clipboard!- Develop and implement effective communication strategies
- Prepare detailed media reports, press releases, and marketing materials
- Collaborate with internal teams
- Maintain open communication with senior management
- Track media coverage and follow industry trends
- Organize PR events
- Serve as the company’s spokesperson
- Seek opportunities for partnerships, sponsorships and advertising
- Address inquiries from the media and other parties
- Track and influence media coverage
- Report on PR results quarterly
Requirements
Text copied to clipboard!- Proven experience as a Public Relations Manager
- Experience in project management and execution of PR campaigns and/or initiatives
- Experience in copywriting and editing
- Working knowledge of MS Office
- Excellent communication, presentation, and leadership skills
- Outstanding organizational and time management skills
- Aptitude in presentation and public speaking
- Proficiency in English
- BA in PR, communications or similar relevant field
Potential interview questions
Text copied to clipboard!- What strategies would you use to manage our organization's public image?
- Can you describe a successful PR campaign you have managed in the past?
- How do you handle negative publicity?
- What methods do you use to track media coverage?
- How do you handle inquiries from the media?