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Title
Text copied to clipboard!Lead Generation Specialist
Description
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We are looking for a dedicated and driven Lead Generation Specialist to join our team. The successful candidate will be responsible for identifying and developing new business prospects from multiple sources including inbound marketing leads, prospect lists, discovery, individual research and events. A dynamic personality with a drive to reach decision makers is essential. The Lead Generation Specialist is expected to update lead and prospect interaction in CRM to ensure effective lead management. The role requires strategic thinking, research skills, excellent communication skills, and a passion for business development.
Responsibilities
Text copied to clipboard!- Identify and qualify leads and prospects to generate new business opportunities.
- Conduct market research to identify potential clients.
- Develop and maintain a consistent pipeline of contacts and leads.
- Work closely with sales and marketing teams to develop and implement lead generation strategies.
- Maintain accurate and detailed lead, account, and opportunity records in CRM.
- Attend networking events, trade shows, and conferences to generate leads.
- Follow up on leads generated through various marketing campaigns.
- Monitor and report on lead generation metrics and performance.
- Collaborate with sales teams to ensure the company's goals and targets are met.
- Stay up-to-date with industry trends and competition.
Requirements
Text copied to clipboard!- Bachelor's degree in Marketing, Business Administration or related field.
- Proven experience in lead generation or sales.
- Strong communication, interpersonal, and customer service skills.
- Proficiency in Microsoft Office Suite and CRM software.
- Ability to handle multiple projects simultaneously and work under pressure.
- Strong decision-making and problem-solving skills.
- Excellent organizational and time-management skills.
- Knowledge of sales process from initiation to close.
- Ability to work independently and as part of a team.
- Understanding of sales performance metrics.
Potential interview questions
Text copied to clipboard!- What strategies have you used in the past for lead generation?
- How do you handle rejection when a lead does not convert?
- Can you describe a time when you exceeded your lead generation targets?
- How do you stay organized and manage your time when working with multiple leads?
- What CRM systems are you familiar with?