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Title
Text copied to clipboard!Marketing Content Manager
Description
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We are looking for a Marketing Content Manager who will be responsible for planning, creating, coordinating, and optimizing content initiatives across digital and traditional marketing channels. This role is ideal for a strategically minded professional who understands audience needs, can translate business goals into high-quality content, and is able to manage the content ecosystem from idea generation to performance evaluation. The successful candidate will work closely with marketing, sales, design, product, and external partners to ensure consistent brand communication and high-quality deliverables.
The Marketing Content Manager will develop a content strategy aligned with company objectives, identify content opportunities across different stages of the customer journey, and oversee the editorial calendar. The role includes preparing and editing various types of content such as articles, case studies, newsletters, email campaigns, social media posts, website copy, landing pages, videos, webinars, and sales enablement materials. An important part of the position is the ability to work with data, analyze content performance, and continuously recommend improvements based on metrics, feedback, and market trends.
In this position, we expect excellent communication skills, strong language sensitivity, knowledge of brand voice principles, and the ability to adapt messaging style to different audience segments. The candidate should have experience in content marketing, SEO, web content management, and coordinating multiple projects at the same time. Familiarity with marketing tools, analytics platforms, and content management systems is a strong advantage. We are looking for someone who is independent, organized, creative, and also capable of working systematically with a strong focus on results.
This role offers the opportunity to significantly influence brand perception, support demand generation, and build long-term customer relationships through valuable and relevant content. The Marketing Content Manager will have room to bring new ideas, test formats, improve processes, and contribute to the development of the company’s marketing strategy. If you are motivated by a combination of creativity, strategy, analytics, and cross-functional collaboration, this position may be an ideal opportunity for your next professional step.
Responsibilities
Text copied to clipboard!- Develop and execute a content marketing strategy aligned with business goals
- Manage the editorial calendar and coordinate content publishing across channels
- Write, edit, and optimize articles, website copy, emails, and campaign assets
- Collaborate with designers, product teams, and sales on content development
- Ensure consistency of brand voice and messaging across all communications
- Analyze content performance and recommend improvements based on data and metrics
- Support SEO initiatives and optimize content for organic search visibility
- Manage external copywriters, agencies, or freelancers as needed
Requirements
Text copied to clipboard!- At least 3 years of experience in content marketing or digital marketing
- Excellent command of English and strong written communication skills
- Ability to create content for different target audiences and customer journey stages
- Knowledge of SEO principles, content planning, and content distribution
- Experience with analytics tools and evaluating marketing campaign performance
- Strong organizational skills and experience managing multiple projects simultaneously
- Ability to collaborate with internal teams and external vendors
- Experience with CMS, email marketing tools, and marketing automation is a plus
Potential interview questions
Text copied to clipboard!- What types of marketing content have you created most frequently in previous roles?
- How do you approach planning a content strategy for different target audiences?
- Which metrics do you consider most important when evaluating content success?
- Do you have experience optimizing content for SEO? Please provide an example.
- How do you ensure a consistent tone of voice across multiple channels?
- What tools do you use for planning, publishing, and analyzing content?
- Describe a situation where you had to coordinate multiple content projects at once.
- How would you improve the performance of content that is not meeting expectations?
