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Title

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Product Description Writer

Description

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We are looking for a skilled and creative product description writer who can help us communicate the value of our products in a clear, compelling, and engaging way. As a product description writer, you will be responsible for writing and editing product copy that not only informs but also inspires customers to make a purchase. You will work closely with the marketing team, product developers, and designers to ensure all descriptions align with our brand identity and tone of voice. Your tasks will include analyzing product features and benefits, identifying target audiences and tailoring language accordingly, and ensuring all descriptions are SEO-optimized to maximize online visibility. You should be able to write for both B2B and B2C audiences and have a good understanding of how to build trust and interest through text. Experience with e-commerce and CMS systems is a plus, as you will also be involved in uploading and maintaining product descriptions on our platforms. We are looking for someone with strong writing skills, attention to detail, and the ability to work independently as well as in teams. You should be comfortable managing multiple projects simultaneously and meeting deadlines without compromising quality. If you are passionate about writing and have an interest in products and consumer behavior, this is the job for you.

Responsibilities

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  • Create and edit product descriptions for webshops and catalogs
  • Ensure descriptions are SEO-optimized
  • Collaborate with marketing, design, and product development teams
  • Adapt tone and style for different target audiences
  • Analyze product features and highlight benefits
  • Maintain and update existing product copy
  • Meet deadlines and quality standards
  • Contribute to the development of brand tone of voice
  • Upload descriptions in CMS systems
  • Test and evaluate the effectiveness of descriptions

Requirements

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  • Experience in copywriting, preferably in e-commerce
  • Strong written communication skills in Danish
  • Knowledge of SEO and keyword optimization
  • Ability to work in a structured and independent manner
  • Experience with CMS systems like Shopify or WordPress
  • Creativity and attention to detail
  • Understanding of target audiences and consumer behavior
  • Good collaboration skills
  • Ability to manage multiple projects simultaneously
  • Relevant education in communication, marketing, or similar

Potential interview questions

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  • Have you previously written product descriptions?
  • How do you ensure your texts are SEO-optimized?
  • Which CMS systems do you have experience with?
  • How do you adapt your writing style to different audiences?
  • How do you handle tight deadlines?
  • Can you provide examples of products you've written about?
  • How do you collaborate with other teams?
  • What tools do you use to organize your work?
  • How do you stay updated on SEO trends?
  • What motivates you as a writer?