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Title
Text copied to clipboard!Brand Expert
Description
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We are looking for a Brand Expert to join our team and play a key role in building, developing, and maintaining a strong and recognizable brand identity. The candidate will work closely with marketing, design, and product teams to ensure that all communications and visual materials consistently reflect the company's values and vision.
The main goal of this role is to create a strategic brand framework that is applied across all channels and customer touchpoints. The Brand Expert will analyze the market, monitor competitors, and identify opportunities for differentiation and brand positioning. They will develop and implement brand guidelines, participate in the creation of advertising campaigns, and ensure compliance with brand standards in all internal and external communications.
The ideal candidate has strong strategic thinking, excellent communication skills, and experience managing brands across various industries. They should be creative, detail-oriented, and capable of working in a dynamic environment with multiple stakeholders. Experience with digital platforms, social media, and visual identity is highly desirable.
If you are passionate about branding and want to be part of a team that creates impactful and memorable brand experiences, we would love to hear from you.
Responsibilities
Text copied to clipboard!- Develop and implement brand strategy
- Create and maintain brand guidelines and standards
- Coordinate with marketing and design teams
- Analyze market and competitors
- Participate in the creation of advertising campaigns
- Ensure consistency in visual and verbal communication
- Monitor the impact of brand initiatives
- Train teams on brand identity
- Manage brand assets and resources
- Work with external agencies and partners
Requirements
Text copied to clipboard!- Minimum 3 years of experience in brand management
- Bachelor’s degree in marketing, communications, or related field
- Excellent communication and presentation skills
- Experience developing brand guidelines
- Strategic thinking and analytical skills
- Creativity and attention to detail
- Experience with digital and social media
- Ability to work in a team and manage projects
- Good command of English
- Knowledge of graphic design is a plus
Potential interview questions
Text copied to clipboard!- What is your experience in building brand identity?
- Can you provide an example of a successful brand campaign you were part of?
- How do you maintain brand consistency across different channels?
- What tools do you use to analyze brand performance?
- How do you collaborate with designers and marketers?
- What motivates you to work in brand management?
- How do you handle disagreements about brand vision?
- What are your strengths as a brand expert?
- Which brands inspire you and why?
- What would you change in our brand if hired?
