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Title

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Digital Account Manager

Description

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We are looking for a Digital Account Manager to join our dynamic team, where you will play a crucial role in managing and growing our digital accounts. In this position, you will be responsible for developing strong relationships with clients, understanding their needs, and ensuring their satisfaction with our digital services. Your day-to-day tasks will include overseeing the delivery of digital projects, coordinating with internal teams such as marketing, sales, and technical departments to ensure client goals are met, and identifying opportunities for account growth. The ideal candidate will have a strong background in digital marketing or digital project management, excellent communication skills, and a proven track record of managing client relationships and growing digital accounts. This role requires someone who is proactive, detail-oriented, and capable of multitasking in a fast-paced environment. You will be the main point of contact for clients, providing them with regular updates, and ensuring that all projects are delivered on time and within budget. Your goal will be to maintain high client satisfaction and to contribute to the overall success and growth of our digital services.

Responsibilities

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  • Develop and maintain strong, long-lasting client relationships.
  • Negotiate contracts and close agreements to maximize profits.
  • Ensure the timely and successful delivery of our solutions according to customer needs and objectives.
  • Clearly communicate the progress of monthly/quarterly initiatives to internal and external stakeholders.
  • Forecast and track key account metrics (e.g., quarterly sales results and annual forecasts).
  • Prepare reports on account status.
  • Collaborate with sales team to identify and grow opportunities within territory.
  • Assist with challenging client requests or issue escalations as needed.
  • Manage and oversee the execution of digital marketing campaigns.
  • Analyze digital campaign success and report findings to the clients and internal teams.

Requirements

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  • Proven work experience as a Digital Account Manager, Digital Project Manager, or similar role.
  • Demonstrable ability to communicate, present and influence key stakeholders at all levels of an organization, including executive and C-level.
  • Solid experience with CRM software (e.g., Salesforce, Zoho CRM or HubSpot) and MS Office (particularly MS Excel).
  • Experience in delivering client-focused solutions to customer needs.
  • Proven ability to manage multiple account projects at a time, while maintaining sharp attention to detail.
  • Excellent listening, negotiation, and presentation abilities.
  • Strong verbal and written communication skills.
  • BA/BS degree in Marketing, Business Administration, Sales, or relevant field.
  • Experience in digital marketing services or digital media industries.
  • Understanding of SEO, PPC, email marketing, and social media platforms.

Potential interview questions

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  • Can you describe a time when you had to negotiate a contract with a difficult client?
  • How do you prioritize and manage your tasks for multiple accounts?
  • What strategies do you use to maintain strong client relationships?
  • Can you give an example of a digital campaign you managed and the results?
  • How do you stay updated with the latest digital marketing trends?
  • Describe a situation where you had to handle a client escalation. How did you resolve it?
  • What CRM systems are you familiar with, and how have you utilized them in your past roles?
  • How do you measure the success of your digital marketing campaigns?
  • What do you think is the most challenging aspect of digital account management?
  • How do you approach upselling or cross-selling services to existing clients?