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Title
Text copied to clipboard!Digital Marketing Consultant
Description
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We are looking for a seasoned, hardworking, smart and over achieving Digital Marketing Consultant with proven experience and a passion for selling and implementing marketing strategies to SMEs. You will be responsible for discovering and pursuing new sales prospects and maintaining customer satisfaction. The goal is to meet and surpass the company’s expectations to drive rapid and sustainable growth. You will be responsible for developing and implementing our Digital Marketing strategy in order to increase our online presence and improve our marketing and sales efforts. You will be working closely with our Sales and Marketing division.
Responsibilities
Text copied to clipboard!- Develop and implement SEO and PPC strategies
- Create and manage link building strategies, content marketing strategies, and social media presences
- Innovate and present new marketing platforms and strategies
- Develop engaging online content including clickbait, forums, videos, graphics, and blogs; monitor and analyse content success
- Forecast marketing campaign growth and ROI for marketing campaigns
- Manage email and social media marketing campaigns
- Use Google Analytics, Google AdWords, and other relevant sites
- Drive traffic to company pages
- Develop and manage projects and team members, including delegating tasks, reviewing team member work, adhering closely to deadlines and to budget, developing and revising ideas, and implementing projects
- Keep abreast of new social media sites, web technologies, and digital marketing trends; implement these new technologies in developing campaigns and update current campaigns to include new information
Requirements
Text copied to clipboard!- Bachelor’s degree in Marketing or relevant field
- Proven experience as Digital Marketing Executive or similar role
- Excellent understanding of digital marketing concepts and best practices
- Experience with B2C social media, Google Adwords and email campaigns and SEO/SEM
- Working knowledge of ad serving tools
- Perfect knowledge of web analytics tools
- Skills and experience in creative content writing
- Analytical mindset and critical thinking
- Excellent communication and interpersonal skills
- BSc/BA in marketing or relevant field
Potential interview questions
Text copied to clipboard!- What digital marketing platforms have you used in the past?
- Can you describe a successful digital marketing campaign you've worked on?
- How do you stay updated on the latest tools and trends?
- What metrics do you use to measure the success of your digital marketing efforts?
- How do you approach keyword research?