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Title
Text copied to clipboard!Head of Demand Generation
Description
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We are looking for an experienced and strategic Head of Demand Generation to drive and optimize our marketing efforts focused on generating qualified leads and increasing sales. You will play a central role in developing and implementing campaigns that create awareness and interest in our products and services. As the leader of demand generation, you will work closely with sales, product, and marketing teams to ensure our messaging reaches the right audiences at the right time.
You will be responsible for analyzing market trends, identifying new opportunities, and using data to improve campaign effectiveness. The role requires a strong understanding of digital marketing channels, including email, social media, SEO, SEM, and marketing automation. You must be able to lead a team, collaborate across departments, and take an analytical approach to measuring and optimizing results.
We are looking for someone with proven experience in B2B marketing, lead generation, and pipeline development. You should be comfortable working in a dynamic environment and able to adapt strategies based on performance and feedback. If you are passionate about driving growth through targeted marketing and have the ability to turn data into action, this is the right role for you.
Responsibilities
Text copied to clipboard!- Develop and implement demand generation strategies
- Lead and optimize marketing campaigns across channels
- Collaborate with the sales team to ensure lead quality
- Analyze data and report on campaign performance
- Identify new market opportunities and target audiences
- Manage marketing budget and ROI
- Monitor and improve lead nurturing processes
- Coordinate with external partners and agencies
- Ensure alignment with brand and communication strategy
- Utilize marketing automation and CRM tools
Requirements
Text copied to clipboard!- Bachelor’s degree in marketing, communications, or related field
- Minimum 5 years of experience in demand generation
- Strong understanding of digital marketing channels
- Experience in B2B marketing and lead generation
- Proficiency in marketing automation and CRM systems
- Analytical skills and experience with data-driven decision making
- Experience with budget management and ROI analysis
- Excellent communication and collaboration skills
- Ability to lead and motivate a team
- Fluent in Danish and English, both written and spoken
Potential interview questions
Text copied to clipboard!- What strategies have you used to generate leads?
- How do you measure the effectiveness of your campaigns?
- What marketing automation tools have you worked with?
- How do you collaborate with the sales team?
- Can you share an example of a successful campaign you led?
- How do you handle changes in market trends?
- What KPIs do you use to evaluate performance?
- How do you prioritize between different marketing channels?
- How do you ensure leads are qualified?
- How do you manage budget and ROI?
